Growth Marketing Manager
Incresco Technology Solutions · Bengaluru · onsite · Posted 42d ago
Undisclosed4–9 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Job Summary
Why This Role Exists
What You'll Actually Do
Requirements (Core)
Good to Have
What Strong Candidates Do Well
What You'll Get
Who This Role May Not Be the Best Fit For
Educational Qualifications
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Job Title: Growth Marketing Manager
Experience: 4+ years
Location: Bengaluru
Why This Role Exists
We are seeking a Growth Marketing Manager to own and drive our demand generation and pipeline building efforts. This is not a traditional marketing role, it is a revenue-focused role responsible for generating qualified leads and building a predictable growth engine.
In this role, you will work closely with the Founder's Office and Growth to define strategy, execute outbound and inbound initiatives, and continuously optimize results. The ideal candidate is highly analytical, outcome-driven, and comfortable operating in an early-stage, fast-moving team.
What You'll Actually Do
- Own monthly lead generation targets (MQLs / SQLs) and build a predictable pipeline aligned with revenue goals
- Work closely with GTM Sales to ensure strong lead-to-deal conversion
- Design and execute outbound campaigns across LinkedIn and cold email
- Define ICPs, build prospect lists, and run structured multi-touch outreach sequences
- Continuously optimize campaigns for response and meeting rates
- Define and refine Ideal Customer Profiles based on market feedback and performance data
- Identify high-potential segments and prioritize outreach accordingly
- Develop clear, outcome-driven messaging tailored to different ICPs
- Translate business value into compelling communication that drives engagement and conversions
- Run weekly experiments across channels and campaigns
- Track key metrics such as open rates, reply rates, and meetings booked
- Iterate rapidly based on performance insights
- Collaborate on inbound initiatives including case studies, landing pages, and thought leadership
- Work with Growth Engineer to set up and optimize CRM systems, outreach tools, and automation workflows
- Ensure accurate tracking and reporting of performance metrics
Requirements (Core)
- 4+ years of experience in B2B growth, demand generation, or performance marketing roles
- Proven experience contributing to or owning lead generation and pipeline targets
- Strong understanding of outbound strategies (cold email, LinkedIn outreach) and ICP-based targeting
- Ability to think strategically while executing hands-on
- Excellent communication skills with the ability to craft clear, compelling messaging
Good to Have
- Experience in B2B services, consulting, or tech-enabled businesses
- Familiarity with tools such as Apollo, HubSpot, Clay, or similar outreach/CRM platforms
- Experience working closely with sales teams on pipeline conversion
- Understanding of content-driven inbound strategies and their role in demand generation
What Strong Candidates Do Well
- Build and scale predictable demand generation pipelines
- Execute high-performing outbound campaigns with strong conversion rates
- Define clear ICPs and refine targeting based on data
- Craft compelling messaging that drives engagement and meetings
- Continuously experiment and optimize based on performance metrics
- Collaborate effectively with sales and cross-functional teams
What You'll Get
- Ownership of demand generation and pipeline building
- Direct impact on revenue growth and business outcomes
- Opportunity to work closely with Founder's Office and Growth leadership
- High autonomy and responsibility in a fast-paced environment
Who This Role May Not Be the Best Fit For
- Those looking for a traditional marketing role without revenue ownership
- Those uncomfortable working with outbound strategies and lead generation targets
- Those who prefer strategy-only roles without hands-on execution
- Those not comfortable working in a fast-moving, early-stage environment
Educational Qualifications
We care more about the quality of your work and thinking than specific degrees. A strong track record in similar roles matters most.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
AutomationcrmCraftcase studiescrm systemscrm platformsOutboundB2BTraditional MarketingCommunication SkillsSalesLead GenerationhubspotinboundPerformance MarketingmarketingArtificial IntelligenceDemand Generation
About Incresco Technology Solutions
Incresco Technology Solutions
IT Services & Consulting
11-50
employees
2021
5 years old
Bangalore / Bengaluru, Karnataka
India
₹4.9L PA avg
Avg at Incresco Technology Solutions
About
Transforming Ideas into Digital Excellence
We build cutting-edge software solutions that drive innovation and business growth. From AI agents to cloud technologies, we create custom solutions for forward-thinking companies.
We build cutting-edge software solutions that drive innovation and business growth. From AI agents to cloud technologies, we create custom solutions for forward-thinking companies.
Industries
CRMMobile AppsSoftwareWeb Development
Employee ratings
10 reviews
1.8/ 5
Culture
2.8
Career growth
2.4
Work-life
2.4
Employees rate it well for
Company Culture19Compensation & Benefits19
Find them on