Growth & Marketing Manager

About the Company

Traders Circuit is a SEBI-registered investment advisory and fintech platform focused on equity and derivatives trading. We are building a technology-led financial brand that helps traders make informed decisions through market insights, trade recommendations and disciplined risk management.

About the Role

We are looking for a hands-on, numbers-driven Growth & Marketing Manager to own the complete marketing funnel:

• Acquisition
• App Installs
• Activation
• Paid Subscribers
• Revenue
• Retention

This is not a traditional brand/social media role. You will be directly responsible for user growth, customer acquisition, conversion and marketing ROI.

Responsibilities

• Own and scale Google Ads, UAC, Meta Ads and other performance channels
• Drive quality app installs and paid subscribers at an optimized CAC
• Manage the complete install → registration → activation → subscription funnel
• Track and improve CPI, CAC, conversion, ROAS, LTV and churn
• Own Firebase, GA4, Google Search Console and marketing analytics
• Develop SEO strategy to drive high-intent organic traffic and conversions
• Build WhatsApp/CRM automation for onboarding, conversion, engagement and renewals
• Drive social/content strategy across Instagram, YouTube, X and Telegram
• Develop influencer, referral and strategic acquisition channels
• Build Traders Circuit's brand, PR and market presence
• Work closely with Founder, Product, Tech, Design and Sales teams
• Prepare weekly growth dashboards and actionable performance reports

KPIs

You will be measured on:

• App Installs
• CPI
• CAC
• Paid Subscribers
• Conversion %
• Subscription Revenue
• ROAS
• LTV
• Retention
• Churn
• Organic Growth

The objective is simple:

• More paying customers.
• Lower CAC.
• Higher revenue.
• Better retention.

Qualifications

• 3–7 years of hands-on digital/performance marketing experience
• Proven Google Ads & Meta Ads expertise
• Experience scaling apps, fintech or subscription businesses
• Experience managing ₹5L+/month advertising budgets preferred
• Strong understanding of CAC, LTV, CPI, ROAS and conversion funnels
• Working knowledge of Firebase, GA4, SEO and CRM/WhatsApp marketing
• Strong analytical and Excel/Google Sheets skills
• Hands-on, entrepreneurial and highly numbers-oriented
• Fintech / stock market / broking / wealth management experience is a strong advantage.

Pay range and compensation package

5 to 12 LPA

Equal Opportunity Statement

Fintech / stock market / broking / wealth management experience is a strong advantage.