Growth Marketing Manager
Art Technology and Software · Not specified · onsite · Posted 53d ago
Not disclosed5–10 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
- The Growth Marketing Manager will be responsible for building a scalable growth engine across multiple group companies from the ground up.
- The role will focus on driving qualified pipeline through viral loops, referral systems, and content-led demand generation aligned with defined ICPs.
- Design and launch viral loops and referral programmes using free tools, shareable content, and client incentives to generate self-reinforcing lead flow.
- Own full-funnel demand generation across paid channels such as LinkedIn Ads and Google Ads, as well as organic channels including SEO and LinkedIn content.
- Manage account-based marketing initiatives, email nurture campaigns, and event-to-pipeline conversion strategies.
- Build and run structured growth experiments on a quarterly basis, focusing on rapid testing, eliminating low-performing initiatives, and scaling successful strategies.
- Manage Zoho CRM and Zoho Marketing Automation workflows, including lead scoring, drip campaigns, SDR handoff, and attribution tracking.
- Drive LinkedIn thought leadership programmes across leadership profiles, maintaining a consistent posting cadence.
- Build and monitor growth dashboards tracking metrics such as customer acquisition cost, MQL to SQL conversion, pipeline velocity, channel ROI, and viral coefficient.
- Create high-quality fintech content, including payment flow explainers, operational playbooks, and compliance guides targeted at technical decision-makers.
- 5–10 years of experience in growth marketing, demand generation, or performance marketing.
- At least 3 years of experience in B2B tech services, SaaS, or fintech.
- Proven experience in building growth systems within IT services companies.
- Demonstrated track record of developing viral loops, referral engines, or product-led growth mechanisms with measurable pipeline impact.
- Strong analytical capabilities, including experience in dashboards, lead scoring, multi-touch attribution, and A/B testing.
- Proficiency in data handling using SQL or advanced spreadsheets.
- Excellent written and verbal English communication skills, targeting UK and EU financial services audiences.
- Hands-on experience with LinkedIn Campaign Manager, Google Ads, SEO tools such as Ahrefs or SEMrush, and AI tools including ChatGPT, Claude, Codex, and Gemini.
- Domain knowledge in payments, card issuance, or open banking.
- Experience marketing to UK and EU fintech buyers such as CTOs, VP Engineering, COOs, and CEOs.
- Experience in community building through Slack groups, LinkedIn communities, or practitioner networks.
- Zoho CRM and Zoho Marketing Automation.
- Google Analytics 4.
- LinkedIn Campaign Manager and Google Ads.
- Apollo.io.
- Ahrefs or SEMrush.
- Canva.
- AI tools such as Claude, Codex, and Gemini.
- Automation tools including Zapier or Make.
- Experience in building landing pages and conducting A/B testing.
Sourced from foundit
Skills
dashboardsZapiergeminiZoho CrmB2BmakeApollo.ioGoogle Analytics 4Lead ScoringChatgptLinkedIn Campaign ManagerMulti-Touch AttributionZoho Marketing AutomationSAASSEOSQLCanvaSemrushAhrefsLinkedin AdsGoogle AdsPerformance MarketingClaude CodexDemand Generation
About Art Technology and Software
Art Technology and Software
IT Services & Consulting
484
employees
2003
23 years old
Kochi, Kerala
JP
₹10.6L PA avg
Avg at Art Technology and Software
About
Art Technology and Software is a reliable digital transformation company with a successful track record across Artificial Intelligence, Data Analytics, and Digital Transformation. With 20+ years of excellence, 1000+ successful projects, and customers in 20+ countries, we help organizations innovate at scale and deliver measurable business outcomes.We specialize in AI consulting, AI model building, bespoke AI solutions, and LLM (Large Language Model) integration and tuning to develop intelligent, business-oriented systems. From architecting sophisticated Gen AI applications to creating AI agents, we assist companies in opening new streams of revenue, automating sophisticated workflows, and providing more intelligent, personalized customer experiences.Coupled with our AI leadership, we offer Digital Engineering and Cloud Consulting solutions that fuel end-to-end modernization. Our services include application and legacy system modernization, product ideation, app development, DevSecOps, API management, platform migration, low-code development, ERP/CRM/ITSM implementations and IoT services.Our cloud solutions deliver agility and scalability through cloud strategy, migration, cloud-native application development, managed services, cost optimization, scaling, and private cloud deployments.We offer service desks, managed IT services, L1–L3 support, network operations centers, application support, service monitoring, and back-office-as-a-service through Intelligent Operations.At Art, our extensive AI experience paired with delivery excellence globally helps organizations redefine opportunities, accelerate innovation, and drive sustainable growth in the smart digital economy of today.
Industries
IT Services & ConsultingAnalytics & KPOFinTechEmerging Technologies
Employee ratings
10 reviews
3.7/ 5
Culture
3.3
Career growth
3.6
Work-life
3.8
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