Growth Marketing Manager

Job Description — Marketing & Growth Manager

Company: Nutristar

Position: Marketing & Growth Manager

Experience: 3–6 years

Location: Netaji Subhash Place, Delhi

Employment Type: Full-time

About the Role

We are looking for a highly driven Marketing & Growth Manager to lead Nutristar's marketing function across brand, digital, performance marketing, social media, content, campaigns, customer acquisition and retention.

The ideal candidate should be both strategic and hands-on—someone who can create the marketing strategy, execute campaigns, manage agencies/partners, analyse performance and continuously find ways to grow traffic, customers, revenue and brand visibility.

Key Responsibilities

1. Marketing & Growth Strategy

• Develop and execute Nutristar's overall marketing and growth strategy.
• Build monthly/quarterly marketing plans aligned with business and revenue goals.
• Identify new customer acquisition and growth opportunities.
• Own marketing KPIs including traffic, CAC, ROAS, conversion rate, revenue, repeat rate, retention and customer LTV.
• Plan and execute product launches, seasonal campaigns, sales and promotional events.

2. Performance Marketing

• Lead Meta, Google and other paid acquisition channels.
• Plan campaign structure, budgets, audiences, creatives and offers.
• Continuously optimise campaigns for CAC, ROAS, CTR, CVR and revenue.
• Work closely with creative teams to develop high-performing ad creatives.
• Analyse campaign performance and implement data-driven improvements.

3. Social Media & Content

• Own Nutristar's social media strategy across Instagram, Facebook, YouTube and other relevant platforms.
• Develop content calendars and ensure consistent brand communication.
• Drive organic reach, engagement, community building and follower growth.
• Work with designers, video creators, copywriters and influencers to produce compelling content.
• Identify trends, formats and content opportunities relevant to the nutrition/fitness space.

4. Influencer & Creator Marketing

• Develop and manage influencer/creator marketing programs.
• Identify relevant fitness, nutrition, lifestyle and health creators.
• Manage collaborations, briefs, negotiations, deliverables and performance.
• Build long-term creator relationships rather than relying only on one-off collaborations.
• Track influencer-generated traffic, sales and ROI.

5. Brand Marketing

• Help build and strengthen Nutristar's overall brand positioning and communication.
• Ensure consistency of brand voice and visual identity across all touchpoints.
• Develop campaigns that improve brand awareness, consideration and trust.
• Identify opportunities for PR, partnerships, events, communities and offline marketing.

6. Website & Conversion Growth

• Work closely with the Shopify/e-commerce team to improve website performance.
• Identify opportunities to improve CTR, conversion rate, AOV, merchandising and customer journey.
• Plan landing pages, campaign pages, offers and promotional merchandising.
• Use analytics and customer behaviour to identify conversion drop-offs and growth opportunities.

7. CRM & Customer Retention

• Develop strategies for repeat purchases, retention and customer lifetime value.
• Manage/coordinate email, WhatsApp, SMS, push notifications and other CRM channels.
• Create customer segmentation and personalised campaigns.
• Develop win-back, cross-sell, upsell and loyalty initiatives.

8. Marketplace & Channel Marketing

• Coordinate marketing initiatives across Nutristar's marketplace presence and other sales channels.
• Work with marketplace teams to optimise visibility, promotions and campaigns.
• Identify opportunities to acquire customers through new channels and partnerships.

9. Analytics & Reporting

• Track and report marketing performance across all channels.
• Build regular marketing dashboards and performance reports.
• Analyse customer acquisition, funnel performance and cohort behaviour.
• Translate data into actionable marketing decisions.
• Conduct competitor and market analysis regularly.

10. Team & Agency Management

• Manage internal marketing resources, freelancers, agencies, creators and other external partners.
• Set clear briefs, targets, timelines and deliverables.
• Build and manage the marketing calendar and budgets.
• Ensure timely execution of campaigns across teams.

What We're Looking For

• 4–8 years of experience in digital marketing, growth marketing, e-commerce or D2C marketing.
• Strong understanding of Meta Ads and Google Ads.
• Experience managing marketing budgets and performance targets.
• Strong understanding of social media, content, influencer marketing and CRM.
• Experience with e-commerce/D2C brands is strongly preferred.
• Strong analytical and commercial mindset.
• Ability to understand data, identify problems and take action quickly.
• Excellent communication and project-management skills.
• Strong understanding of customer acquisition funnels and conversion optimisation.
• Ability to work independently and take complete ownership.
• Comfortable working in a fast-paced, entrepreneurial environment.

Good to Have

• Experience in nutrition, supplements, fitness, wellness or health & lifestyle.
• Experience with Shopify and e-commerce analytics.
• Experience with GA4, Meta Ads Manager, Google Ads, Klaviyo/CRM platforms and similar tools.
• Experience building a D2C brand from an early stage.
• Existing network of influencers, creators and marketing agencies.
• Basic understanding of SEO and organic growth.

Key Performance Indicators

The person will ultimately be evaluated on:

Revenue Growth | New Customer Acquisition | CAC | ROAS | Website Conversion | Traffic | AOV | Repeat Purchase Rate | Customer LTV | Social Growth & Engagement | Campaign Performance | Brand Growth

Ideal Candidate

We're looking for someone who doesn't just run marketing campaigns.

We want someone who can look at Nutristar and say:

Here is where we are today, here is where we need to go, and here is the marketing engine I will build to get us there.

They should be creative enough to build a brand, analytical enough to understand the numbers, and execution-oriented enough to get things done.