Growth Marketing Manager

Growth Marketing Manager – Regional Growth- Job Description

As Growth Marketing Manager – Regional Growth you will be a strategic driver for sustainable revenue growth and profitability in the assigned region. This role blends data-driven marketing with a deep understanding of regional consumer behavior, leveraging performance channels, CRM, and hyperlocal campaigns to maximize ROI.

Responsibilities

:Business Ownership &Revenue Managemen

tOwn the regional revenue targets — set revenue growth targets, optimize marketing spend, and ensure positive ROI

.Allocate budgets across channels and campaigns to achieve maximum impact and profitability

.Track and report on marketing contribution to sales, gross margin, and net profitability

.Forecast and manage quarterly/annual marketing budgets for the region

.Strategic Planning & Growt

hDevelop region-specific growth roadmaps based on consumer insights, competitive intelligence, and market trends

.Segment customers using RFM, AOV, CLV, and regional insights to identify high-performing personas

.Translate persona insights into tailored acquisition, retention, and brand-building strategies that maximize customer lifetime value

.Integrate digital performance marketing, CRM, and offline activations to drive store footfall and eCommerce sales

.Performance Marketing & CR

MManage digital campaigns (Meta, Google, YouTube, etc.) targeted to your region

.Drive customer acquisition and track campaign ROI across digital + offline

.Collaborate with the CRM team to launch region-specific SMS, email, and WhatsApp journeys for customer engagement and reactivation

.Full-Funnel Growth & Campaign Optimizatio

nConnect top-of-funnel (awareness, traffic) activities to bottom-funnel outcomes (conversion, retention, lifetime value)

.Plan, execute, and optimize campaigns across search, social, display, and programmatic with a focus on conversion and customer acquisition cost efficiency

.Continuously A/B test ad creatives, targeting, and formats to improve performance metrics

.Reporting & Analysi

sMonitor and report KPIs such as ROAS,CAC, traffic, conversion, footfall uplift, and campaign ROI

.Produce detailed regional performance reports with actionable insights and recommendations

.Use analytics tools (Google Analytics, Ads Manager, CRM dashboards) to track attribution across channels

.
Candidate Profi

le5+ years of experience in performance marketing or growth roles.MBA/PGP /PGDM Marketi

ngPrior P&L or budget ownership experience, with a track record of balancing growth, ROI, and profitabilit

y.Technical & Analytical Skil

lsExpertise in customer segmentation, personas, and growth drivers (RFM, AOV, CLV, CAC/ROAS

).Skilled in attribution modeling, funnel optimization, and campaign experimentation (A/B testing, creative optimization, campaign innovation

).Strong ability to connect brand-building efforts (top-of-funnel awareness) with business outcomes (conversion, retention, LTV

).Skilled in developing region-specific growth roadmaps using consumer insights, competitive intelligence, and market trend

s.Adept at budget allocation across channels to maximize ROI and drive sustainable, profitable growt

h.
Key Skills & Competenc

iesBusiness Acumen: Proven ability to link marketing decisions to business P&L outcom

es.Strategic Thinking: Ability to align marketing initiatives with business growth goals and adapt strategies for regional nuanc

es.Analytical Mindset: Strong capability in interpreting marketing data, identifying trends, and making data-led decisio

ns.Market Knowledge: Understanding of the cultural, economic, and consumer drive

rs.Customer-Centricity: Deep understanding of consumer behavior and journey optimizati

on.
KRA

/KPISl.

No

.KRAMeasurable met

r

ics1Drive profitable revenue growth in the assigned reg

ion.Regional revenue growth vs. ta

rgetROI/

ROASRegional AOV grow

th %Growth in CLTV (Customer Lifetime Va

l

ue)
2Customer Acquis

itionNew customer acquisition growth

rateRetention/repeat purchase

rateCost per Acquisition

(CAC)Lead-to-first purchase conversion

rate
3Campaign Performance & Optimi

zationROI of campaigns (Revenue vs

Spend)CTR, CVR, Bounc

e RateCampaign A/B tests ex