Growth Marketing Manager, MarTech

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Marketing Manager, MarTech based in the United States.

This role will drive customer acquisition and revenue growth by owning experimentation across digital marketing channels. You’ll lead A/B and multivariate testing across the customer journey, from advertising creative to landing pages and conversion experiences. The position combines growth marketing, data analytics, and marketing technology in a highly collaborative environment. You’ll use tools such as Optimizely, SQL, and Python to uncover opportunities and turn data into measurable improvements. Working closely with MarTech, Engineering, and other cross-functional teams, you’ll ensure tracking and technology enable effective experimentation. You’ll also develop dashboards, reporting, and scalable processes that make growth insights easier to act on. This is an ideal opportunity for a data-driven marketer who enjoys experimentation, technical problem-solving, and continuous optimization.

Accountabilities:: Lead the end-to-end experimentation roadmap, including the design, configuration, execution, and analysis of A/B and multivariate tests across digital customer journeys.

Evaluate acquisition performance using web, app, and media analytics to identify growth opportunities and translate findings into actionable recommendations.

Partner with MarTech and Engineering teams to implement reliable tracking, integrations, and measurement solutions supporting marketing and experimentation initiatives.

Develop dashboards, reporting frameworks, and performance insights that measure progress against business objectives and clearly communicate results to stakeholders.

Drive continuous optimization of digital experiences by managing website content updates, change requests, and issue resolution across critical MarTech platforms.

Identify opportunities to improve customer acquisition, conversion, and overall marketing effectiveness through structured experimentation and data-driven decision-making.

Help develop scalable systems and processes that proactively surface optimization opportunities and support future growth initiatives.

Collaborate with technical and non-technical stakeholders to translate business goals into clear technical requirements and effective marketing solutions.

Requirements:

Bachelor’s degree in Digital Marketing, Computer Science, a related discipline, or equivalent practical experience.

At least 4 years of experience in digital or growth marketing, including ownership of A/B testing and optimization programs for high-traffic, direct-to-consumer websites or portals.

Hands-on experience with A/B testing and experimentation platforms such as Optimizely, Optimize, or Test and Target, including experiment configuration.

Strong analytical capabilities, with practical experience using SQL and Python for data analysis, dashboard development, and data pipeline creation.

Experience interpreting marketing and digital performance data and converting insights into actionable growth strategies.

Strong understanding of experimentation methodologies, conversion optimization, customer journeys, and acquisition performance.

Excellent written and verbal communication skills, with the ability to explain technical concepts and requirements to both technical and non-technical audiences.

Ability to collaborate effectively across MarTech, Engineering, Marketing, and other business functions in a fast-paced environment.

Experience defining end-to-end growth strategies and managing high-scale B2C acquisition programs is preferred.

This position is not eligible for immigration sponsorship.

Benefits:

Base salary: $104,800–$154,000 USD, with the exact range varying based on geographic location.

Performance-based bonus opportunities.

Comprehensive benefits designed to support health, financial security, and overall well-being.

Opportunity to work on large-scale digital growth initiatives with significant customer and business impact.

Collaborative, cross-functional environment spanning marketing, technology, engineering, and analytics.

Opportunities to develop expertise across MarTech, experimentation, analytics, and growth strategy.

Commitment to an inclusive and accessible workplace, with reasonable accommodations available throughout the recruitment process.

Remote and location-specific working arrangements may apply depending on the position and business needs.

The role is expected to remain open based on hiring needs, with the application window open until at least August 16, 2026.

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