Growth Marketing Manager (from marketing agency)

About The Opportunity A fast-scaling growth marketing consultancy operating across India and Southeast Asia, we partner with high-potential startups and scaling brands to build data-driven, channel-agnostic growth engines. Our team builds and executes full-funnel acquisition, retention, and monetization playbooks — blending performance marketing, product-led growth, and behavioral psychology to turn clicks into customers and customers into advocates.

Role & Responsibilities

• Own the full-funnel growth strategy — from top-of-funnel awareness to bottom-of-funnel conversion and retention — across paid, owned, and earned channels.
• Design, launch, and optimize performance campaigns across Meta, Google Ads, LinkedIn, and emerging platforms (TikTok, Snapchat, etc.) with clear KPIs and ROAS targets.
• Build and manage A/B testing frameworks for landing pages, email flows, and ad creatives to continuously improve conversion rates and reduce CAC.
• Collaborate with product and engineering teams to instrument growth experiments — including onboarding flows, in-app messaging, and referral mechanics — powered by tools like Mixpanel or Amplitude.
• Analyze campaign performance and customer lifetime value (LTV) signals to reallocate budgets dynamically and scale high-return channels.
• Present growth dashboards and strategic recommendations to clients and internal leadership — using data storytelling to drive action and alignment.

Skills & Qualifications Must-Have

• Meta Ads Manager
• Google Ads
• Google Analytics 4
• UTM tracking
• A/B testing tools (Optimizely, VWO)
• CRM platforms (HubSpot, CleverTap)
• Excel / Google Sheets (pivot tables, VLOOKUP, regression modeling)
• Marketing attribution models

Preferred

• Experience with TikTok Ads or Snapchat Ads
• Familiarity with growth hacking frameworks (AARRR, Pirate Metrics)
• Basic SQL for querying user behavior data

Benefits & Culture Highlights

• Work with high-impact startups and global brands — you’ll own real growth outcomes, not just reports.
• On-site collaboration with a tight-knit, outcome-focused team — no fluff, no silos, just fast execution.
• Flexible PTO, learning stipend, and quarterly offsites to recharge and re-strategize. Skills: growth marketing,platforms,analytics,performance analysis,google ads,google