Growth Marketing Manager, Digital Media

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Marketing Manager, Digital Media based in the United States.

The Growth Marketing Manager, Digital Media will help scale high-performing digital media channels and generate measurable pipeline growth in a fast-paced, high-growth environment. This role combines performance marketing strategy, campaign execution, vendor management, experimentation, and data-driven optimization. You’ll manage a broad portfolio of third-party media partners across paid email, virtual events, content syndication, display, and influencer channels. With responsibility for more than 30 vendor relationships, you’ll identify new opportunities, negotiate programs, and test emerging channels to uncover scalable sources of growth. You’ll work closely with marketing, content, creative, operations, finance, legal, and leadership teams to deliver integrated campaigns. The role is ideal for a highly analytical and commercially minded marketer who enjoys moving quickly, experimenting aggressively, and connecting marketing investment directly to revenue outcomes.

Accountabilities:: Partner with channel specialists to develop and execute digital media strategies across paid email and newsletters, third-party virtual events and webinars, content syndication, publisher display, and other high-performing channels.

Manage relationships with 30+ external vendors and publishers, serving as the primary day-to-day contact throughout planning, execution, optimization, and reporting.

Coordinate campaign requirements including creative assets, tracking links, lead uploads, timelines, budgets, and delivery requirements.

Manage and allocate testing budgets across new and emerging media opportunities, identifying untapped inventory and evaluating its potential to generate scalable pipeline.

Continuously research the digital advertising landscape to identify new vendors, audiences, formats, and opportunities for incremental growth.

Monitor emerging trends, including AI-focused vendors and programs, and proactively incorporate relevant opportunities into the digital media roadmap.

Analyze lead conversion, pipeline-to-spend ratios, ROI, and other performance indicators to identify the highest-converting sources and optimize marketing investment.

Own program management across budgeting, procurement, campaign execution, performance tracking, optimization, and reporting.

Collaborate with internal marketing, content, design, campaign operations, finance, legal, brand, and product marketing teams to ensure smooth and effective campaign execution.

Provide marketing leadership with clear visibility into campaign performance, investment allocation, pipeline generation, testing results, and future growth opportunities.

Continuously experiment with new approaches, vendors, audiences, and campaign mechanics to improve return on marketing investment and unlock additional sources of pipeline.

Requirements:

5+ years of experience in digital marketing, growth marketing, demand generation, performance marketing, or a related field.

Proven experience managing paid email or newsletter sponsorships, third-party virtual events or webinars, content syndication, and/or comparable digital media programs.

Strong vendor management and negotiation skills, with the ability to manage 30+ external relationships and multiple concurrent campaigns while maintaining high attention to detail.

Demonstrated ability to manage marketing programs from planning and budgeting through execution, optimization, and performance reporting.

Strong understanding of performance marketing metrics, including conversion rates, ROI, ROAS, pipeline generation, and pipeline-to-spend efficiency.

Highly analytical and data-driven, with the ability to turn campaign performance data into clear recommendations and investment decisions.

Experience within cybersecurity, cloud technology, AI, or another technically complex B2B market is highly valuable, along with an understanding of technical buyer personas and enterprise purchasing journeys.

Strong cross-functional collaboration skills and experience working with teams such as product marketing, finance, legal, brand, creative, marketing operations, campaigns, and leadership.

A strong bias toward experimentation, with the creativity and commercial mindset to test new channels and identify incremental growth opportunities.

Highly organized and detail-oriented, with the ability to manage multiple priorities, deadlines, vendors, products, and campaigns simultaneously.

Self-directed and proactive, with the ability to thrive in a fast-moving, high-growth environment.

Experience using enterprise marketing and revenue technology such as Salesforce, Marketo, Looker, Tableau, Demandbase, or comparable platforms.

Strong communication and presentation skills, with the ability to clearly communicate campaign results, insights, and recommendations to stakeholders and leadership.

Benefits:

Annual base salary of $120,000–$165,000 USD , depending on location, experience, skills, education, and other job-related factors.

Performance-based bonus opportunities.

Equity opportunities.

Comprehensive employee benefits.

Remote work arrangement within the United States.

Opportunity to work on high-impact performance marketing programs with direct visibility into pipeline and revenue outcomes.

Exposure to a broad range of digital media channels, emerging advertising opportunities, AI-focused marketing programs, and innovative technologies.

Collaborative environment with cross-functional exposure across marketing, creative, finance, legal, operations, and leadership.

Opportunity to contribute to a rapidly scaling technology organization operating in the cybersecurity and AI space.

A culture that encourages creativity, experimentation, ownership, and continuous improvement.

Applicants must have the legal right to work in the United States without requiring visa sponsorship for this position.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1