Growth Marketing Lead

Responsibilities:

• The digital revenue P& L across 4 products: BukuAgen, BukuPay, BukuModal, and BukuSimpan. Hands-on across Meta, TikTok, and Google: creative testing, audience structures, bidding, and funnel diagnostics.
• The full CRM and lifecycle stack push, in-app, WhatsApp, and email built around segmentation, cohort logic, and reactivation flows designed to move the number, not just send messages.
• The merchant funnel and cross-sell engine map where each product's funnel breaks down, find the one or two leverage points that actually compound, and ship the fix. The biggest one: converting BukuWarung's bookkeeping base into BukuPay, BukuModal, and BukuSimpan users through CRM, in-product nudges, and WhatsApp.
• The number of end-to-end digital misses for the month, you raise your hand first and you fix it.
• Full acquisition funnel: from reach to top funnel > conversion until activation through multiple channels

Requirements:

• 6-12 years in growth, performance marketing, or CRM at a fintech, payments, lending, or consumer app company.
• You have owned a digital revenue number end-to-end. You can quote the starting point, the ending point, and what moved it.
• Hands-on operator on Meta, TikTok, and Google in the last 12 months. Specific campaigns, specific budgets, specific outcomes. Not a director who briefed an agency.
• Built or run a CRM and lifecycle engine at scale across push, WhatsApp, email, and in-app. The full stack, not one channel. AI-native today. Not learning it on the job.
• You use AI daily for creative analysis, experimentation, and reporting, and you can name 3 things you shipped this quarter that would not have shipped without it.
• Managed 5+ direct reports. Hired, coached, and made the tough calls when the level was not what the role needed.
• Comfortable in a 1-2/10 environment. The digital function is underbuilt. You are coming in to build it, not to optimize a steady-state machine.