Growth & Marketing Lead

About the Role
We're looking for a Growth & Marketing Lead who can blend analytical rigor with brand and marketing instinct. This role suits someone with an engineering background who later pursued an MBA in Marketing comfortable with data, experimentation, and metrics, but equally strong on brand strategy, positioning, and campaign execution.
Key Responsibilities

• Own and drive the growth roadmap across acquisition, activation, retention, and revenue metrics
• Design and run experiments (A/B tests, funnel optimization) to improve conversion at each stage of the customer journey
• Build and execute performance marketing campaigns across paid (Google, Meta, LinkedIn) and organic channels (SEO, content, social)
• Define and track North Star metrics, CAC, LTV, and channel-level ROI; report regularly to leadership
• Collaborate closely with Product and Engineering teams to identify growth levers, run product-led growth initiatives, and instrument analytics
• Lead brand positioning, messaging, and go-to-market strategy for new products/features
• Manage marketing budgets and vendor/agency relationships
• Build and mentor a small team of marketing executives/analysts as the function scales
• Own marketing automation, CRM workflows, and lifecycle/email campaigns

Requirements

• 5-6 years of experience in growth, performance marketing, or brand marketing roles (startup experience preferred)
• Bachelor's degree in Engineering + MBA with a specialization in Marketing
• Strong analytical skills - comfortable with SQL, Excel/Sheets, and marketing analytics tools (GA4, Mixpanel, Amplitude, etc.)
• Hands-on experience running paid campaigns (Google Ads, Meta Ads, LinkedIn Ads)
• Proven track record of driving measurable growth (user acquisition, revenue, or engagement)
• Strong understanding of the marketing funnel, CAC/LTV economics, and experimentation frameworks
• Excellent communication and storytelling skills - able to translate data into narrative and strategy
• Prior experience working closely with Product/Engineering teams is a strong plus
• Familiarity with marketing automation tools (HubSpot, Clevertap, WebEngage, etc.)

Good to Have

• Experience in B2B SaaS, D2C, or consumer tech
• Exposure to brand campaigns in addition to performance marketing
• Experience managing a small team

What We Offer

• Ownership of the growth function from an early/scaling stage
• Competitive compensation + performance-linked incentives
• Fast-paced, high-autonomy environment based in Bengaluru