Growth Marketing Lead - Insurance Venture

We're looking for a Growth Marketing Lead

This is a hands-on, high-impact role in which you will design and launch the end-to-end marketing strategy for our new SME insurance business. Your mission is to build a scalable, multi-channel growth engine that brings fast, flexible and fair insurance to underserved SMEs across the UK.

The company

We're here because we believe in SMEs. We believe they deserve better than confusing jargon, slow and outdated customer experiences, and being caught out by hidden conditions and fees. And we believe it's our job to help them navigate risk with confidence.

Since 2012, iwoca has made finance fast, flexible, and fair for over 150,000 businesses. Now, we're doing the same for insurance. We're building a brand new insurance business from the ground up — to protect SMEs in the moments that matter most.

Our passionate team is driven to help even more SMEs succeed by providing access to better finance and services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.

The team

The team is a small, smart, entrepreneurial group responsible for launching iwoca's new SME insurance business. The Growth Marketing Lead will be a founding member and report directly to the Insurance Venture Lead. Here’s how the team work together:

• Customer-obsessed: The team challenges itself to build insurance that its customers actually want, rather than what insurers simply want to sell.

• Curious & supportive: The team collaborates across disciplines to find creative solutions to complex problems in a safe and supportive environment.

• Motivated & humble: The team is motivated, fast-paced and highly autonomous. We’re humble and make sure to celebrate wins and have fun along the way.

• Entrepreneurial & growth-minded: The environment is ideal for someone who thrives on taking full ownership and is ready to roll up their sleeves and build.

The role

Strategy & Vision:

• You will own the end-to-end marketing strategy, define our Go-To-Market approach, and run experiments across messaging, audiences, channels, pricing and customer journeys.

• Initially, this is a very hands-on role where you will roll up your sleeves to launch and manage campaigns across digital, partner, and offline channels.

• You will have the autonomy to drive the roadmap and, as the venture scales, ownership of the marketing budget and the opportunity to build and lead a marketing team of specialist direct reports.

• Influence product development using conversion data and customer feedback to help the team prioritise features that drive acquisition.

Execution & Scaling:

• Develop and optimise a multi-channel growth engine by validating value propositions and scaling effective acquisition paths across search, social and direct mail.

• Implement and manage lead nurturing workflows to guide prospects through the sales pipeline, including marketing and cross-selling B2B insurance products to our existing base of 150,000+ iwoca customers.

• Own and drive core acquisition metrics and unit economics from top-of-funnel awareness to policy-bound conversion and renewals, ensuring we build a scalable and sustainable growth model.

• Create high-converting content for all acquisition channels.

• Leverage AI and automation tools to accelerate content creation, increase experimentation velocity and improve campaign optimisation.

The requirements

Essential:

• 8+ years of experience owning customer acquisition in a startup, scale-up or venture environment, with responsibility for growth metrics and marketing spend.

• An experimentation mindset with the ability to design A/B tests, interpret results, and make decisions even when data is noisy or imperfect.

• A highly data-literate approach, comfortable reading dashboards, questioning anomalies, and using data to guide decisions.

• Hands-on copywriting skills with a willingness to test, iterate, and start over if campaigns don’t convert.

• Demonstrable expertise in marketing automation (HubSpot strongly preferred).

Bonus:

• Experience in fintech or insurtech.

• Hands-on visual design and copywriting skills, with the ability to build and iterate your own content and assets using tools like Figma or Adobe Creative Suite.

The salary

We expect to pay from £80,000 - £100,000 for this role. But, we’re open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews.

The culture

At iwoca, the best idea wins. We model our culture on independent thinking, challenging untested logic, and evidence-based decisions. We prioritise learning and growth, and give people the autonomy to develop in the direction that makes them most effective.

We're a tech company and believe in the power of AI to help us work faster and better. We provide the infrastructure where every iwocan always has access to the best models and where those models have access to all of our data. We will help our people to learn how to use and grow with the new tools available to them.

The offices

We put a lot of effort into making iwoca a great place to work:

• Offices in London, Leeds, Berlin, and Frankfurt with plenty of drinks and snacks.

• Events and community-led groups, including running groups, padel, and monthly ping-pong and pool competitions.

The benefits

• Flexible working hours.

• Medical insurance from Vitality, including discounted gym membership.

• A private GP service (separate from Vitality) for you, your partner, and your dependents.

• 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.

• A one-month, fully paid sabbatical after four years.

• Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.

• 3% Pension contributions on total earnings.

• An employee equity incentive scheme.

• Generous parental leave and a nursery tax benefit scheme to help you save money.

• Electric car scheme and cycle to work scheme.

• Two company retreats a year: we’ve been to France, Italy, Spain, and further afield.

And to make sure we all keep learning, we offer:

• A learning and development budget for everyone.

• Company-wide talks with internal and external speakers.

• Access to learning platforms like Treehouse.

Useful links:

• iwoca benefits & policies https://coda.io/@iwocauk/iwoca-benefits-policies-uk