Growth Marketing - Consumer App Channels

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Marketing - Consumer App Channels based in Ireland.

This role offers the opportunity to drive global user acquisition for a fast-growing consumer application through innovative marketing strategies and strategic partnerships. You will own the development and execution of high-impact growth initiatives that combine creativity, data analysis, and experimentation. Working across marketing, design, product, and performance teams, you will launch campaigns that expand reach and accelerate customer acquisition. The position requires a balance of strategic thinking and hands-on execution, with a strong focus on measurable business outcomes. You will explore new distribution channels, build scalable partnership programs, and optimize the entire acquisition funnel. This is an exciting opportunity for a growth marketer who thrives in a fast-paced, AI-driven environment and enjoys creating campaigns with global impact.

Accountabilities:: As the Growth Marketing lead for Consumer App Channels, you will develop and scale acquisition strategies through partnerships, integrated marketing campaigns, and innovative distribution initiatives. You will work cross-functionally to deliver measurable growth while strengthening brand visibility and customer engagement.

Build and expand strategic consumer partnerships that drive user acquisition.

Develop and execute integrated marketing campaigns across partnerships, paid media, email, social media, out-of-home advertising, PR, and product channels.

Strengthen existing partnership programs while identifying and launching new acquisition opportunities.

Explore and develop new distribution channels across loyalty platforms, retail, education, travel, commerce, and other strategic sectors.

Create compelling bundled offers and value propositions that increase product adoption.

Manage end-to-end co-marketing initiatives, from campaign planning and creative development to launch and performance analysis.

Write high-converting campaign messaging, landing page content, email campaigns, and customer communications.

Collaborate closely with design teams to produce high-quality creative assets aligned with brand standards.

Measure and optimize campaign performance using key growth metrics, including attribution, CAC, LTV, retention, ROAS, and incrementality.

Continuously test, analyze, and refine acquisition strategies to maximize long-term growth.

Requirements:

The ideal candidate combines strong growth marketing expertise with analytical thinking, creativity, and exceptional project management skills. You should be comfortable leading cross-functional initiatives and building scalable acquisition programs in a high-growth technology environment.

5+ years of experience in growth marketing, partnership marketing, consumer marketing, or integrated marketing.

Proven experience building and scaling partnership programs that generate measurable customer acquisition.

Strong understanding of growth metrics, attribution models, experimentation, incrementality, ROAS, and performance analytics.

Excellent copywriting skills with the ability to create engaging, high-converting marketing content.

Strong creative judgment and the ability to collaborate effectively with design and creative teams.

Outstanding project management skills with experience coordinating multiple initiatives simultaneously.

Ability to combine strategic thinking with hands-on campaign execution.

Strong analytical mindset with experience using data to optimize marketing performance.

Excellent communication and collaboration skills within cross-functional teams.

Passion for consumer technology, AI-powered products, and innovative marketing strategies.

Additional experience in the following areas is considered a plus:

Lifecycle marketing and customer loyalty programs.

Performance marketing and affiliate marketing.

Experience identifying and scaling unconventional acquisition channels.

Experience working within high-growth technology companies or consumer-focused digital products.

Benefits:

Fully remote working environment with flexibility across Europe.

Opportunity to work on a rapidly growing AI-powered consumer product with global reach.

Annual professional development stipend.

Annual travel stipend to collaborate with colleagues in person.

Company-wide annual offsite in international locations.

Monthly co-working allowance for remote employees.

High-autonomy culture focused on impact, innovation, and rapid execution.

Opportunities for continuous career growth and cross-functional collaboration.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1