Growth Marketing Associate

Job Summary

We are looking for a Growth Marketing Associate to help build this demand-generation engine. This is a strategic and hands-on growth marketing role at the intersection of marketing, data and GTM for a SaaS platform. This role needs someone who combines strong marketing skills with empathy and an understanding of the social sector, and can apply a growth mindset to a market very different from traditional corporate marketing. You will work closely with the Glific Sales team to identify opportunities for growth, develop and test marketing strategies, understand what is driving demand, and continuously improve our acquisition funnel. You will play an important role in building Glific s marketing function as we move towards a more data-driven, experimental and measurable approach to growth. You will also work closely with nonprofit organisations and the broader social-impact ecosystem, developing an understanding of how NGOs discover, evaluate and adopt technology. You will use this understanding to identify new networks, audiences and opportunities for Glific and build marketing approaches that are relevant to the realities of nonprofit organisations. You ll have significant ownership and the opportunity to directly influence how more nonprofits discover and adopt technology. You should be comfortable taking a growth problem from hypothesis to execution to measurement, with the ownership to figure out what to try and what to do next.

Responsibilities

• Growth & Demand Generation Strategy: Own top and mid-of-funnel growth targets, track progress against them, and identify growth opportunities across existing and new audiences. Research NGO networks, sectors, communities and channels, and contribute to refining Glific s ICP and audience segments.
• Marketing Experiments & Campaigns: Develop and test hypotheses around audiences, channels, messaging and acquisition. Plan and execute experiments across paid, organic, email, social, content and partnership channels. Run A/B tests, analyse results and feed learnings back into the growth strategy.
• Performance Marketing & Acquisition: Execute and optimise campaigns across Google Ads, LinkedIn Ads, Meta and other relevant paid channels, as well as WhatsApp-based acquisition and engagement initiatives.Analyse performance, lead quality and conversion to recommend what to scale, change or stop.
• SEO, Website & Discoverability: Understand how NGOs search for technology solutions and identify high-intent keywords, content opportunities and gaps in Glific s search presence. Execute and prioritise SEO and website improvements, monitor indexing and search visibility, and track their impact on traffic quality and conversion.
• Marketing Analytics & Attribution: Track and analyse performance across the funnel - from traffic and leads to MQLs, and conversions. Use GA4, Search Console, CRM data and spreadsheets to identify patterns, evaluate campaigns and turn data into actionable insights. Ability to translate ambiguous growth or business problems into clear hypotheses, experiments and action plans.
• Conversion & Funnel Optimisation: Analyse landing pages, forms, campaigns and lead journeys to identify friction and drop-offs. Run experiments to improve conversion and work with Sales to understand lead quality and strengthen nurturing and automation.
• GTM & Sales Enablement: Work closely with Sales to understand which organisations are converting, why they are converting, and what we re learning about the market. Bring these insights into audience, messaging and GTM discussions. Create case studies, use-case content and other assets that support demand generation and sales conversion.

Qualifications & Experience

• 3-5 years of experience in growth marketing, demand generation, digital marketing, performance marketing for a SaaS/software platform.
• Strong written and verbal communication skills, with the ability to turn complex technology and social-impact concepts into clear, compelling messaging.
• Experience using digital channels such as search, social media, email and/or WhatsApp for audience growth, engagement or lead generation.
• Strong understanding of the following: performance marketing, SEO, content-led growth, email marketing, conversion optimisation and marketing analytics.
• Experience working with tools such as GA4, Google Search Console, Google Ads, LinkedIn Ads, Meta Ads, CRM or marketing automation platforms.
• Ability to work with marketing and funnel data - analyse metrics such as CPL, conversion rates and lead quality, identify trends, and translate insights into campaign decisions.
• Experience designing experiments, A/B tests or other growth initiatives.
• Ability to connect marketing activity to business outcomes rather than focusing only on reach or engagement.
• Comfortable using AI and technology to improve marketing workflows, experimentation, content development and campaign performance.
• Strong ownership, curiosity to learn, and a bias towards action and experimentation.

What success looks like

• A growing and increasingly predictable pipeline of qualified nonprofit leads.
• Clear understanding of which audiences, channels and messages drive demand.
• A consistent cadence of marketing experiments with measurable learnings.
• Improving conversion rates across key stages of the acquisition funnel.
• Stronger organic discoverability and inbound demand for Glific.
• Better alignment between Marketing and Sales on lead quality, messaging and GTM

Work Location and Travel

• Open to candidates based in India
• Remote work with flexibility
• Occasional travel to attend a team sprint. Additional travel may be required as per project needs (NGO field visits, team meetings, and events).

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.