Growth Marketer

Growth Marketer

Company: DesignNBuy — Web-to-Print SaaS 

Reports to: Head of Marketing

Location: Prahladnagar, Ahmedabad - Onsite

Type: Full-time

About the role

We're looking for someone to own cold outbound and email-led demand generation — building and running the campaigns that fill our pipeline through email and LinkedIn.

 Responsibilities

• Plan, write, and run cold email campaigns: list building/enrichment, sequencing, A/B testing subject lines and copy
• Run LinkedIn outbound: connection and DM sequences for lead generation
• Manage webinar promotion end to end: pre-event registration campaigns, reminder sequences, post-event follow-up
• Ideate and manage the broader email marketing calendar (nurture flows, newsletters, product announcements)
• Monitor deliverability (domain health, SPF/DKIM/DMARC basics) and reply/booking rates; report weekly

Requirements

• Fresher to 2 years of experience, with good communication skills. Experience in B2B SaaS email marketing, demand generation, or SDR-adjacent outbound is preferred.
• Hands-on experience with cold email tools (Instantly, Smartlead, Apollo, or Lemlist)
• Experience with an email/CRM platform (HubSpot, ActiveCampaign, Mailchimp, or similar)
• Strong short-form copywriting — cold emails live or die on the first two lines
• Comfortable owning a number (replies, meetings booked, registrations) and iterating fast on what isn't working

Nice to have

• Experience running outbound campaigns targeting a specific vertical/ICP (dimension-priced products, ecommerce, print/packaging)
• Familiarity with LinkedIn Sales Navigator

Success metrics (first 6 months)

• Open and reply rates against benchmark
• Meetings/demos booked from outbound
• Webinar registration and attendance numbers
• MQLs generated through email/LinkedIn