Growth Marketer

Company Description Castkro is an online marketplace focused on casting needs within the entertainment industry, connecting talent with casting professionals and production teams. The platform streamlines the casting process by providing tools and services that simplify talent discovery, selection, and management. Castkro aims to create a more efficient, transparent, and accessible casting ecosystem for both emerging and established professionals. Team members contribute to a growing digital product with opportunities to influence features, user experience, and market expansion.

Role Description This is a remote role for a Growth Marketer. The Growth Marketer will design and execute data-driven growth strategies to acquire, engage, and retain users on the Castkro platform. Day-to-day responsibilities include planning and running growth experiments, optimizing acquisition funnels, managing lead generation campaigns, and monitoring performance through analytics tools. The role also involves collaborating with product, marketing, and operations teams to improve conversion rates, refine messaging, and identify new growth opportunities. The Growth Marketer will continuously analyze user behavior and campaign results to inform strategic decisions and drive sustainable growth.

Qualifications

• Growth-focused skills: proficiency in Growth Marketing and Growth Hacking techniques, including experimentation and funnel optimization.
• Analytics skills: experience with Marketing Analytics and Web Analytics tools to interpret data, track KPIs, and generate insights.
• Acquisition skills: strong Lead Generation skills, including building and optimizing multi-channel campaigns.
• Solid understanding of digital marketing channels (e.g., search, social, email), and experience with A/B testing and conversion rate optimization.
• Ability to work independently in a remote setting, manage multiple projects, and collaborate effectively with cross-functional teams.
• Strong written and verbal communication skills, with the ability to present findings and recommendations clearly.
• Experience in marketplace or entertainment-tech environments is a plus.
• Bachelor's degree in Marketing, Business, Data Analytics, or a related field, or equivalent practical experience.