Growth Marketer

Safebox : Growth Marketer - Lifecycle & CRM

Location: Coimbatore | In-office (Near Broadway Theatre )

https://safebox.life

About the Role

Safebox is a Wealth-Tech platform helping Indian families track and protect their wealth.

We're looking for a Growth Marketer - Lifecycle & CRM to drive the execution and optimization of our activation, retention, and monetization conversion campaigns.

You'll plan and run lifecycle journeys across multiple channels, build the creative and copy that goes with them, segment users based on behavior, and experiment continuously to improve activation, engagement, retention, and conversion.

You'll work closely with the founders and product team to translate strategic direction and positioning into effective campaigns, while proactively spotting opportunities and driving execution.

Key Responsibilities

Lifecycle & Campaign Execution

• Plan and run onboarding and activation journeys across push, email, and WhatsApp,

improving them based on user behavior and activation data

• Build WhatsApp, email, and push campaigns end-to-end, including copy, messaging, and simple creative
• Run campaigns for feature launches, seasonal moments, product education, and re-engagement of dormant users
• Segment users based on behavior, engagement, and activation stage to keep communication relevant
• Manage campaign frequency, timing, channel mix, and personalization to improve engagement without creating notification fatigue

Conversion & Growth Experiments

• Translate positioning and messaging direction from founders/product into campaign copy and creative
• Support paid subscription conversion through funnel, messaging, and lifecycle experiments
• Run A/B tests across messaging, creative, audience, timing, and channel
• Form hypotheses with the team, run structured experiments, measure results, and apply learnings to subsequent campaigns
• Proactively suggest ideas to improve activation, engagement, retention, and subscription conversion

Analytics & Funnel Optimization

• Track and analyze activation, engagement, retention, and subscription conversion metrics
• Analyze user cohorts and funnels to identify drop-offs and opportunities
• Connect campaign performance with downstream product and subscription outcomes, rather than optimizing only for opens or clicks
• Regularly report what's working, what's not working, and what should be tested next
• Work with product analytics to understand user behavior and translate insights into actionable campaigns and experiments

In-App & Product Collaboration

• Work with product on in-app messaging and communication for new feature rollouts
• Suggest opportunities where lifecycle communication can improve the product experience
• Partner with product to test messaging and onboarding interventions that improve user activation

Ideal Candidate Profile

• 2-4 years of hands-on experience in B2C marketing, preferably CRM/lifecycle, growth, or performance marketing at a consumer internet or app company
• Experience executing campaigns end-to-end
• Hands-on experience with a CRM/marketing automation platform such as CleverTap, MoEngage, WebEngage, or similar, or demonstrated ability to learn new tools quickly
• Strong consumer copywriting skills across short-form and long-form formats
• Comfortable working with product analytics, funnels, cohorts, and campaign performance data
• Basic understanding of experimentation and A/B testing
• Strong written and verbal communication skills
• Naturally curious and willing to dig into data to understand why something is working or not working
• Fintech, wealth-tech, subscription, or consumer app experience is a plus, but not required