Growth Marketer

Responsibilities:

• Own: Answer Engine Optimisation (AEO): Make Verdantis more visible, mentioned, cited, and recommended across ChatGPT, Perplexity, Gemini, Google AI experiences, and emerging answer engines. You'll identify the questions our buyers ask, understand what sources AI systems trust, and build the content, authority, and structured information that makes Verdantis the answer.
• SEO end-to-end: Own keyword and search strategy, technical SEO, on-page optimisation, internal linking, competitor analysis, backlinks/authority, and content opportunities. You'll work directly with GSC, GA4 and Ahrefs, and you'll be expected to read the data yourself, not wait for a report.
• Content that ranks and converts: Comparison pages against named competitors, category-defining thought leadership, LinkedIn presence for the company and leadership. Build search experiences around high-value problems, use cases, industries, and buying journeys. This includes high-intent commercial pages, competitor/comparison pages, use-case and industry pages, category-defining thought leadership, original research and data-driven content
• Growth and Experimentation: Turn search visibility into pipeline. You'll run experiments across content, landing pages, technical SEO, AI search, distribution, and conversion, measuring what actually moves qualified traffic, leads, SQLs, and pipeline. You should be comfortable with the reality that enterprise B2B buying journeys are long and multi-touch.
• AI-powered marketing ops: Use LLMs, agents, and automation aggressively across research, content production, and distribution. We build AI for a living, and we expect our marketing to run on it too.
• Measurement: Own a KPI scorecard tied to pipeline, not vanity metrics. Organic traffic, AI citation share, demo requests, SQL contribution.

Requirements:

• 2- 5 years in B2B SaaS marketing, growth, or SEO enough to be dangerous, early enough to be hungry.
• Provable SEO/AEO results. Show us a page you ranked, a keyword you won, or an AI answer you now appear in.
• Portfolio beats pedigree.
• Genuinely obsessed with AI. You use ChatGPT/Claude/Perplexity daily, you've experimented with agents or automation, and you have opinions about how search is changing.
• Hands-on with the stack: Google Search Console, GA4 Ahrefs/SEMrush, WordPress or similar CMS.
• Bonus: HTML/schema basics, prompt engineering, marketing automation.
• Writes clearly. Enterprise buyers are sceptical engineers and procurement leaders; fluff dies on contact.
• Experimenter at heart. You run tests, not opinions- new formats, new channels, new AI workflows.
• You'd rather ship five experiments and kill three than debate one for a month.
• The urge to excel. You benchmark yourself against the best in the industry, not the person next to you.
• Good enough isn't.