Growth Manager

Growth Strategy & Performance

• Develop and execute growth strategies across acquisition, activation
• Identify growth opportunities and growth cycles
• Build hypothesis on how to grow Roar bank and boost client base, reach
• Identify and optimize growth channels primarily affiliates
• Track and improve key metrics such as CAC, LTV, conversion rates,
• Analyse user behaviour and campaign performance to generate actionable insights
• Work closely with product, design, and sales teams to align growth initiatives
• Collaborate and partners to expand reach (including influencers, creators and other marketing vendors)

Social Media Strategy

• Create and implement platform-specific social media strategies aligned with business goals
• Oversee creation of engaging content including posts, reels, videos, and campaigns
• Monitor social trends and leverage them for brand growth and virality
• Manage community engagement and maintain a consistent brand voice
• Collaborate with influencers, creators, and partners to expand reach
• To be able to develop the clear briefs for design and copywriters

Analytics & Reporting

• Track and report performance across growth and social channels
• Translate data into insights and actionable strategies for stakeholders

Required Skills & Qualifications

• 4 to 6 years in growth marketing, performance marketing, or social media strategy
• Strong understanding of digital marketing channels (paid, affiliate, organic, social, SEO)
• Proven ability to scale social media accounts and drive measurable growth
• Strong analytical and problem-solving skills
• Excellent content planning, storytelling, and communication skills
• Familiarity with analytics and marketing tools (GA4, Meta Ads, HubSpot, etc.)

Success Metrics

• Growth in followers, engagement, and reach across social platforms
• Improvement in acquisition strategies
• Increased brand visibility