Growth Manager - Social Media Ads

Role Overview:

We are looking for a Growth Manager Meta Ads who is highly hands-on and data-driven, with deep expertise in Meta performance campaigns and a strong track record of scaling customer acquisition.

This role is for a sharp growth marketer who can own the Meta funnel end-to-end strategy, execution, optimisation, experimentation and performance.

Key Responsibilities:

- Own and scale Meta Ads campaigns across acquisition, conversion and retargeting.

- Develop campaign strategy across prospecting, retargeting, lookalikes, catalog and performance audiences.

- Drive continuous optimisation of CAC, ROAS, CTR, CVR, CPM and overall campaign efficiency.

- Analyse campaign and funnel data to identify performance gaps and growth opportunities.

- Run creative, audience, messaging and landing-page experiments to improve performance.

- Work closely with Creative and Product teams to build high-converting ad creatives and funnels.

- Manage campaign budgets and ensure efficient allocation based on performance.

- Build strong understanding of customer cohorts, acquisition funnels and LTV.

- Track competitors, platform changes and emerging Meta advertising trends.

- Build clear performance reports and translate data into actionable growth decisions.

Must-Have:

- 3-5 years of hands-on experience in Growth/Performance Marketing.

- Strong expertise in Meta Ads Manager, Business Manager and Meta Pixel/CAPI.

- Proven experience in scaling Meta campaigns with measurable business outcomes.

- Strong understanding of full-funnel performance marketing and attribution.

- Excellent analytical skills with strong command of CAC, ROAS, LTV, CTR, CPM, CPC and conversion metrics.

- Experience with high-volume B2C / D2C / e-commerce / consumer internet businesses preferred.

- Highly execution-oriented comfortable managing campaigns independently rather than only managing agencies.