Growth Manager - D2C ( E - commerce )

Job type: Full Time

Work type: On-Site

Location: Bangalore, Karnataka, India

Role Overview

You own growth and category for Srimandirs own D2C channel end-to-end. Its a full-loop role: you generate the demand, decide the assortment (how deep within a category, how wide across categories), set the price and promotion, and orchestrate all of it against Indias devotional calendar, the rhythm that drives this business. You run the store like a PL and grow it.

What youll own

• 1 Category vertical horizontal thinking. Build the assortment on two axes: Vertical (go deep): depth and premium ladders within winning categories, drive the NPD pipeline (new SKUs, variants, price tiers); Horizontal (go wide): expand into new categories, cross-sell and basket expansion decide what to add, what to scale, and what to cut.
• 2 Pricing promotion. Set the pricing and margin architecture per category; design the discounting, offers and bundling that grow volume without eroding margin.
• 3 Calendar planning. Build and run the festive / muhurat / seasonal calendar (Sawan, Navratri, Diwali and the rest) as the operating rhythm - plan launches, campaigns, inventory and promotions against each peak, well ahead of time.
• 4 Demand generation (Marketing). Own the funnel end-to-end - traffic (performance marketing across Meta / Google), on-site / in-app conversion, and repeat (CRM, notifications, WhatsApp). Partner with performance and creative teams; own the growth number, CAC and ROAS.

What success looks like (first 6-12 months)

• D2C revenue and growth at or above plan; category contribution up.
• AOV and repeat-purchase rate rising, with healthy CAC / ROAS.
• Margin held while scaling volume, pricing and promo discipline.
• Calendar-led launches shipped on time, with demand captured at each festival peak.

What you bring

• 4-6 years in category management, growth, or D2C e-commerce - ideally a mix of category ownership and demand generation.
• Performance-marketing fluency - run or closely partnered on Meta / Google plus CRM / retention.
• Pricing and PL comfort; a sharp assortment / NPD instinct (vertical depth + horizontal expansion).
• Data-driven - strong analytics; makes decisions from funnel and category data.

Nice to have

• D2C consumer-brand / FMCG / e-commerce background; app or store growth experience.
• Feel for festive, seasonal, calendar-driven categories.
• Affinity for the spiritual / devotional space and Indian consumer nuance (Hinglish a plus).

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