Growth - Lead

What You ll Do

• Build the GTM Marketing Playbook for Agentic AI: Translate Tatvic s AI capabilities into clear positioning, messaging, ICPs, and a structured go-to-market strategy, identifying high-intent automation use cases beyond standard analytics.
• Drive Marketing-Led Growth: Own demand generation and market visibility across target enterprise segments and geographies, ensuring achievement of lead quality and marketing-sourced pipeline targets.
• Build 0-to-1 Growth Engines: Identify new or underdeveloped markets, audiences, channels, and opportunities and build structured growth strategies where there is no established playbook.
• Own Integrated Campaigns End-to-End: Lead campaigns from audience research and planning through launch, optimization, attribution, and measurement across content, digital, events, ABM, and partner marketing.
• Develop Strategic Positioning Messaging: Identify customer pain points and translate them into compelling value propositions, positioning, and ICP-led campaigns for complex MarTech, Cloud, and Agentic AI solutions.
• Drive Cross-Functional GTM Strategy: Partner closely with Delivery and Leadership to align demand generation with business capacity, technical roadmaps, and strategic priorities.
• Engage CXO-Level Audiences: Position Tatvic as a strategic technology partner by articulating the business impact, ROI, and transformation potential of Agentic AI and Cloud solutions through thought leadership, executive content, and events.
• Build and Develop the Growth Team: Manage and mentor L2/L3 Growth team members, establish clear accountability, and enable team members to independently plan and execute campaigns and manage channels.
• Own Marketing Performance Governance: Maintain strong funnel hygiene, campaign documentation, attribution, and reporting standards while providing accurate, data-backed lead and pipeline forecasts to leadership.
• Use Data to Drive Decisions: Monitor MQL volume, MQL-to-opportunity conversion, marketing ROI, CPL, CAC, campaign performance, and pipeline contribution to continuously improve marketing effectiveness.
• Identify and Resolve Structural Gaps: Proactively identify recurring pipeline, campaign, process, or team-level issues and implement systemic solutions rather than relying on temporary fixes.
• Drive AI Automation Adoption: Establish team-wide adoption of Agentic AI workflows, CRM automation, and marketing technology to improve productivity, scalability, and execution quality.

Must-Have Skills

• Growth Marketing 0-to-1 Market Scaling: Proven experience in building and executing growth marketing strategies for complex B2B services, particularly in new or underdeveloped markets.
• Positioning Messaging: Strong ability to uncover customer pain points and convert them into sharp positioning, messaging, and ICP-led campaigns for sophisticated MarTech, Cloud, or Agentic AI solutions.
• Enterprise CXO Engagement: Demonstrated ability to engage, influence, and communicate effectively with CXO-level audiences and senior internal stakeholders.
• Management Track Leadership: Experience managing, coaching, and developing L2/L3 team members while creating team-level accountability rather than operating primarily as an individual contributor.
• Marketing Analytics Funnel Discipline: Strong understanding of marketing funnels, attribution, campaign measurement, documentation, CRM hygiene, and data-driven forecasting.
• Strategic Communication: Exceptional ability to deliver high-impact presentations and communicate complex business and technology transformations to non-technical stakeholders.
• Business Revenue Orientation: Ability to connect marketing activity to lead quality, pipeline, conversion, ROI, and broader business outcomes.
• Proactive Outbound Mindset: Ability to proactively identify and create market opportunities rather than relying primarily on inbound leads or established demand.

Good to Have

• Google Analytics 4 GA4 certification
• Google Cloud Platform GCP or Google Marketing Platform GMP professional certifications
• Experience marketing to international markets such as North America, EMEA, or Southeast Asia
• Experience positioning Agentic AI or LLM-based business automation solutions
• Experience with ABM, MarTech, CRM, and marketing automation platforms
• Experience building thought leadership and executive-level marketing programs
• Exposure to enterprise technology, Cloud, Marketing Analytics, or AI consulting/services

Who This Role Is Not For

• People who prefer execution over ownership: Those who are comfortable working as individual contributors but are not looking to take ownership of team performance, business outcomes, or revenue impact.
• Candidates who rely primarily on inbound demand: Those who depend heavily on inbound leads or established marketing support rather than proactively creating new opportunities through an outbound-first approach.
• People uncomfortable influencing senior stakeholders: Those who struggle to navigate complex enterprise environments or hesitate to challenge C-suite expectations when those expectations do not align with strategic business value.
• Reactive problem-solvers: Those who wait for instructions when a deal stalls, a pipeline gap emerges, or a growth opportunity requires investigation and independent action.
• Candidates who prefer to do everything themselves: Those who are reluctant to coach, mentor, and develop junior team members and instead prefer to personally handle every high-stakes task.

Our Culture Perks - Where Grit Meets Growth

• Competitive

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.