Growth Lead - Shiprocket Quick

About the role

Shiprocket Quick delivers parcels across a city within hours for small merchants. This role grows the base of merchants who order on Quick and how often they order. You will own the full demand funnel: acquisition, activation, retention and reactivation. You'll run it through our performance, CLM, design, brand and calling teams. You'll lead the SMB customer pod and work hand in hand with the Head of Supply, so the demand you build lands in zones where riders can fulfil it. You'll work directly with Quick's CEO and business head every week. The role suits someone who has owned a complete funnel in a fast-moving consumer app and wants to do it again in a two-sided marketplace.

What you'll own

Demand growth

• The full merchant funnel, from first install to first order, repeat ordering and win-back.
• Acquisition with the performance team: channel mix, targets, tracking and optimisation, with CAC by channel.
• Activation and lifecycle journeys with the CLM team, including the events each journey needs to run.
• Retention and reactivation, with the calling team as a channel. You decide who gets called, with what script and what offer.
• Offer constructs and segments within the agreed discount playbook. Every offer runs with a holdout so incremental orders are known.

Numbers and insight

• The demand budget within the monthly allocation.
• A clear breakdown of growth before every review. That means separating spend, efficiency, funnel conversion and retention, and naming the actions behind each.
• A measurement plan before any launch: which events are needed, whether they fire, and how attribution will work. Where attribution is missing, you build a proxy.
• A competitor read on offers, pricing and channels from Porter and other players, presented monthly.

Working across Quick

• Leading the SMB customer pod across marketing, product, city and brand.
• Planning demand zone by zone with the Head of Supply, so spend follows fulfilment capacity.
• Briefing product on what demand-side features and instrumentation you need, through an agreed launch checklist.

What success looks like in the first two quarters

• Growth in transacting merchants and orders per merchant, with a higher share of those orders fulfilled.
• Better M1 retention and reactivation rates by cohort.
• Lower CAC, and more incremental orders per rupee of demand spend.
• Every offer measured against a holdout, and the growth breakdown on the table before each review.
• A working monthly competitor read.

What we're looking for

• 7 to 10 years in growth roles, with at least two years owning a complete funnel as the main growth owner. Ideally a transactional consumer app, marketplace, hyperlocal or logistics business, or an app that serves small merchants.
• Hands-on with attribution and CRM tools such as AppsFlyer or Branch and MoEngage or CleverTap. Able to fix event tracking with product and engineering.
• Comfortable with offer economics: discounts, burn per order, incrementality and holdouts.
• Strong with data. You read cohorts and funnels yourself and decide what to fix first.
• Looks outward by habit, tracking what competitors run and turning it into experiments.
• Able to move product, city and central teams without formal authority, and to hold a position in a room with a founder.
• Experience with a supply-constrained marketplace is a strong plus.

Bonus

• Experience at a similar hyperlocal set-up, a merchant fintech app, or a new-vertical team in the food delivery business.
• Fluency with AI in growth and lifecycle work, such as segment scoring, churn prediction or automated journeys.