Growth Lead D2C (India & US)

Type: Full-time

Location: Bangalore preferred (Remote considered with overlap in US working hours)

Compensation: 7LPA - 10LPA

The two markets, honestly

• The US is where the willingness to pay lives. Growth there is ASO, creator and UGC, paid experiments, and subscription monetization, with a higher cost to acquire and a higher return.
• India is where low-cost volume and the on-ground vet and clinic motion live. Growth there is organic, vernacular, partnerships, and field, with a lower cost to acquire and a different path to revenue.

You will run a real, deliberate playbook for each. If you think the same tactics work in both, this is not your role. What You'll Own

• The growth number across both markets, from acquisition through retention to monetization.
• A separate, intentional strategy for the US and for India.
• The experiment engine: hypotheses, tests, reading the data in PostHog, and killing what does not work fast.
• ASO across both stores and both markets.
• Creator and UGC pipelines, built to run from India and feed both markets.
• A close partnership with the founding growth engineer, who builds the loops you design, and the content writer, who feeds the channels.

Must have

• You have actually grown a consumer app, with numbers you can walk through.
• You have grown deeply in at least one of these markets, and you have a credible, specific plan for the other.
• You are a hands-on operator. You run the experiments yourself, you do not just direct them.
• You are fluent in product analytics and you decide from data.
• You know ASO, creator and UGC, and organic, and you can hold your own in paid.
• You understand subscription monetization.

Nice to have

• Real experience across both India and the US.
• A pet, health, or wellness background.
• Early-stage, founder-led scrappiness.

You're not a fit if

• You do strategy and hand execution to someone else.
• You need a large paid budget to show a result.
• You believe one growth playbook fits both markets.
• You optimize for installs over users who stay and pay.

What You Get

• The growth number, owned, with founding-level scope and equity to match.
• Two live markets to grow from your first week.
• Direct work with the founder, and a growth engineer to build what you design.
• A mission worth the work. Skills: us consumer marketing,india growth marketing,e commerce,d2c,growth marketing,consumer app growth,growth strategy