Growth Hacker

Roles and Responsibilities:

• Developing and executing online and offline campaigns, including gamification, digital marketing, brand partnerships, on-ground activation etc. to drive traffic to digital channels


• Identifying, developing & optimising growth channels to drive revenue growth


• Analysing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies


• Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand


• Providing inputs & expertise to drive efficacy of marketing activities (content development and optimisation, advertising, etc.)


• Planning and executing initiatives to reach the target audience through different channels


• Working closely across teams with other teams to share ideas, feedback & present results


• Implementing projects to achieve growth goals for the company.


• Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth


• Test and optimise marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimisation


• Conduct and present competitive analyses and market research

Qualifications:

• A bachelor’s degree in marketing, strategy, business management, or similar.


• Knowledge of various growth-hacking tools, such as automation and campaign monitoring platforms.


• Creative, problem-solving, and results-driven mindset.


• An adaptable, iterative thinker who is constantly learning.


• Curious, innovative, and confident in your abilities to drive change.

Perks and Benefits:

• Great culture: We put culture first and believe in creating a great environment where people are happy to come to work every day.


• Open office: Picture yourself in a no-hierarchy office


• Smart colleagues: Be part of a great team, working with talented, like-minded peers


• Compensation: Industry standard, as per experience.