Growth & Digital Performance Lead

About the Role:

As the business scales, we are taking a marketing-first approach to growth, with digital playing a central role across acquisition, activation, and retention. We require an in-house growth expert who can think long-term, move fast, and own outcomes end-to-end.

Objective:

To own and scale digital acquisition across paid and organic - driving high-quality leads, improved CAC, and predictable monthly growth through a well-run experimentation and analytics system.

Key Performance Indicators:

- Predictable Monthly Lead Volume: Consistent, reliable inbound pipeline for Sales

- CAC: Overall acquisition efficiency across channels

Core Responsibilities:

- Performance Marketing Ownership: Run and scale campaigns across Meta, Google (Search, Display, YouTube, UAC), and emerging channels. Manage large monthly budgets with forecasting, pacing, and CAC planning. Build and refine multi-channel attribution frameworks using MMPs (Singular).

- App Acquisition & Store Optimisation: Lead UAC, Play Store/App Store optimisation, app funnel CVR improvement. Drive high-intent app installs.

- Organic & Inbound Growth: Own SEO, ASO, and other digital channels growth strategies. Build long-term organic levers to reduce CAC dependency.

- Creative Strategy & Production Ownership: Own creative pipeline: concept to iterations to A/B testing and scaling winners. Guide designers/editors using data-driven creative insights. Maintain high creative testing velocity across static, video, UGC, and experiential formats.

- Growth Experiments: Run a structured weekly experimentation pipeline across: Creatives, Landing pages, Audiences, Funnels, Offers, Pricing tests.

- Collaboration & Leadership: Work closely with Product, Sales, Creative, and Analytics teams to improve tracking, funnels, and activation flows. Lead and mentor a small team (performance, CRM, analysts), foster a culture of experimentation, and manage external agencies and media partners.

Must-Have Skills:

- Performance & Channel Skills: Expert in Meta + Google Ads, deep experience with UAC, app acquisition funnels, and SEO.

- Analytics, Attribution & Martech: Proficient in Singular (MMP), GA4, GTM, CAPI, Metabase, Looker Studio. Strong command over analytics and advanced Excel/Sheets skills.

- Creative & Communication: Strong creative judgement with the ability to brief designers clearly. Understanding of creative angles, hooks, and performance psychology.

Experience Required:

- 5-7 years in performance marketing or full-stack growth in a B2B, marketplace, or lead-gen heavy startup.

- Proven experience managing 50L-1Cr+ monthly budgets.

- Demonstrated success in lowering CAC and improving LTV:CAC.

Why Work With Us:

WheelsEye is Indias largest FTL (Full Truck Load) digital logistics platform. We are building our digital presence and growth engine from the ground up, offering unmatched exposure and the freedom to experiment in one of Indias most important industries.