Growth Content Lead - B2C

Roles & Responsibilities:

- Drive initial go-to-market strategy working with founders and team

- Build strategy for user acquisition

- Identify and leverage social media platforms, tools and tactics

- Manage social media presence across LinkedIn, Instagram, YouTube, newsletters

- Execute positioning and storytelling to drive app sign-ups

- Target and acquire early users

- Analyze and work with numbers and analytics

- Execute strategy directly or coordinate with team