Growth Content Lead - B2C
HumanWiz · Bengaluru · onsite · Posted 42d ago
About a minute. You'll make an account on the way through.
About this role
Roles & Responsibilities:
- Drive initial go-to-market strategy working with founders and team.
- Build strategy for user acquisition.
- Identify and leverage social media platforms, tools and tactics.
- Manage social media presence across LinkedIn, Instagram, YouTube, newsletters.
- Execute positioning and storytelling to drive app sign-ups.
- Target and acquire early users.
- Analyze and work with numbers and analytics.
- Execute strategy directly or coordinate with team.
Ideal Candidate:
- Strong Growth-Content Profile with proven zero-to-one organic-growth-engine building.
- 4+ years of experience building organic growth-content engines from scratch at a consumer-facing (B2C) company, with strong ownership, structured thinking, and excellent storytelling.
- Owned the full content-to-acquisition journey-reading user behaviour, shaping the narrative and storytelling, and building distribution systems that drive trust and convert audiences into customers (B2C sign-ups).
- Hands-on experience driving go-to-market strategy-positioning the platform, storytelling, and identifying/targeting the right users across social media (LinkedIn, Instagram, YouTube, newsletters) and other channels.
- Worked in B2C product companies-startups building content or growth engines at meaningful consumer scale.
- Strong with numbers and analytics, able to build the strategy and execute it (directly or with support).
- Deep understanding of how modern content ecosystems work.
- Stable career history, with consistent tenure across previous companies; frequent job-hopping will not be considered.
- Candidates currently working at Stable Money will not be considered.
- Individual-contributor role-the person builds and executes directly (hands-on), working autonomously without a team to start.
- Seed-funded WealthTech startup. Candidate must be comfortable in an early-stage, fast-paced environment with shifting priorities.
- Candidate must be comfortable with the compensation structure where the company matches their current CTC and provides ESOPs, without any salary hike.
Preferred (Domain):
- Fintech understanding is an added advantage, not mandatory-strong content-engine builders from adjacent consumer industries are welcome.f
Sourced from iimjobs