Growth Associate

About Kuku
Kuku is one of Indias fastest-growing digital storytelling companies. Founded in 2018, we build
entertainment powered by bharat, for bharat & the world. The Kuku universe spans audio shows on Kuku
FM, vertical micro-dramas on Kuku TV, edutainment on Guru, and FreeDrama, our micro-drama app for
international audiences. Across these apps we have crossed 400 million downloads and serve more than 10
million paying subscribers.
Our stories reach listeners and viewers in India and around the world, including the US. Behind every show
is a performance-marketing engine that runs at serious scale across markets, and this role sits right at its
centre.
About the Role
We are looking for a proactive, detail-oriented Growth Associate to run day-to-day campaign operations.
The core of this role is the ability to set up, manage, and take Meta and Google Ads campaigns live:
accurately, on time, and at volume.
You will be the operational bridge between marketing strategy and technical deployment. If you enjoy
working with data, coordinating across teams, and making sure nothing slips through the cracks, you will
feel at home here.
What Youll Do
Campaign Deployment : Set up, QA, and confidently take Meta and Google Ads campaigns live, ensuring
targeting, budgets, and creative assets are deployed flawlessly.
Platform Optimisation : Monitor daily ad budgets, adjust bids, and run routine campaign health checks to
maximise ROI in line with broader marketing objectives.
Tracking & Integration : Implement and troubleshoot tracking pixels, UTM parameters, and API
integrations so data flows accurately between ad platforms, CRM, and marketing automation tools
A/B Testing: Run continuous tests on ad copy, creatives, and audience segments to improve performance
and lower acquisition costs.
Reporting & Documentation : Build and maintain performance dashboards, standardise naming
conventions, and keep operational resources organised for smooth execution.
Cross-Functional Collaboration : Work closely with Marketing, Content, and Finance teams to support
project execution and operational workflows.
Process Improvement : Spot gaps in current workflows and propose practical ways to improve speed,
accuracy, and efficiency

What Were Looking For
Bachelors degree in Business, Mass Communication, Media, Operations, or a related field.
Proven, hands-on experience in Meta Ads Manager and Google Ads, with a track record of taking
campaigns live.
Strong organisational skills and attention to detail, especially across budget allocation, bidding strategies,
and audience targeting.
Comfort with spreadsheets, data, and documentation to analyse campaign effectiveness.
Ability to coordinate with multiple stakeholders and follow up effectively.
A proactive attitude and eagerness to learn in a fast-paced environment.
Good to have: Google Ads or Meta Blueprint certifications.

Why Join Kuku
Real scale: Hands-on ownership of campaign operations for apps used by millions, from Kuku FM and
Kuku TV in India to FreeDrama for international audiences.
Full-funnel exposure: See how campaigns move from strategy to creative to live deployment across
Marketing, Content, and Finance.
Practical depth: Build a working understanding of ad budgets, tracking infrastructure, and operational
workflows at a high-growth company.
Room to grow: Join a fast-moving team where people who spot problems and fix them get more
ownership quickly.