Growth And Marketing Manager

WELLOPIA
Job Description: Growth & Performance
Marketing Manager
Company: Wellopia
Location: Bengaluru
Work Mode: Full-time | Work from Office
Experience: 2 -5 Years
About Wellopia
Wellopia is a kids wellness brand on a mission to make everyday wellness simpler, tastier, and more enjoyable for
children. We combine the goodness of trusted ingredients with innovative, kid-friendly formats to help parents make
better choices for their children.
Role Overview
As our Growth & Performance Marketing Manager, you will help drive Wellopias digital growth by managing paid
acquisition, improving campaign efficiency, and scaling D2C revenue. You will work closely with the creative, content,
e-commerce, and business teams to turn consumer insights into high-performing campaigns and build a scalable
growth engine.
Key Responsibilities
1. Performance Marketing & Paid Acquisition
Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, and other relevant digital platforms.
Manage campaign performance across the funnel, from awareness and consideration to conversion.
Drive customer acquisition while working toward CAC, ROAS, and contribution-margin targets.
¢ Manage budgets efficiently and scale high-performing campaigns.
¢ Test audience segments, bidding strategies, campaign structures, and creatives.
2. Growth Strategy & Revenue
¢ Execute growth strategies to support D2C revenue and customer acquisition targets.
¢ Identify growth opportunities across channels, customer segments, products, and consumer touchpoints.
¢ Optimize acquisition funnels to improve traffic quality, conversion rates, and revenue.
¢ Support product launches, promotional campaigns, and seasonal growth initiatives.
¢ Monitor key metrics and translate insights into actionable improvements.
3. Creative Strategy & Experimentation
¢ Collaborate with creative and content teams on performance-driven ad concepts, hooks, messaging, and formats.
¢ Analyze creative performance to identify winning angles and opportunities for iteration.
¢ Help build a creative testing framework across UGC, founder-led content, product demos, testimonials, and static
ads.
¢ Conduct A/B tests on creatives, landing pages, offers, and campaign messaging.
¢ Use consumer and performance insights to guide creative briefs.
4. D2C Funnel & Conversion Rate Optimization
¢ Analyze the customer journey across website visits, product views, add-to-cart, checkout, and purchases.
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¢ Identify funnel drop-offs and recommend ways to improve website conversion rates.
¢ Work with the e-commerce team to improve landing pages, product pages, bundles, offers, and checkout
experience.
¢ Track analytics and attribution to understand channel effectiveness.
¢ Contribute to improving AOV, customer lifetime value, and repeat purchase rates with retention teams.
5. Analytics, Reporting & Insights
¢ Track CAC, ROAS, MER, CTR, CPC, CPM, CVR, AOV, and revenue.
¢ Use tools such as GA4, Meta Ads Manager, Google Ads, Shopify analytics, and attribution platforms.
¢ Maintain performance dashboards and share actionable insights with the team.
¢ Identify inefficiencies and recommend data-backed campaign improvements.
¢ Support forecasting and budget planning using historical performance and growth targets.
Requirements
¢ 25 years of experience in growth marketing, performance marketing, or digital acquisition.
¢ Hands-on experience with Meta Ads and Google Ads campaign management and optimization.
¢ Experience in D2C, e-commerce, consumer brands, or FMCG is preferred.
¢ Understanding of customer acquisition, funnel optimization, attribution, and conversion rate optimization.
¢ Ability to analyze campaign data, manage budgets, and report on performance.
¢ Familiarity with Shopify, GA4, Meta Pixel, Google Tag Manager, and conversion tracking.
¢ Strong analytical, communication, and problem-solving skills.
¢ Comfort working in a fast-paced startup environment with a hands-on, ownership-driven approach.
Key Performance Indicators (KPIs)
¢ Customer acquisition cost (CAC)
¢ Return on ad spend (ROAS) and marketing efficiency ratio (MER)
¢ Paid-attributed and overall D2C revenue growth
¢ Website conversion rate and new customer acquisition
¢ Average order value (AOV)
¢ Creative testing velocity and winning creative rate
¢ Contribution margin and marketing profitability
What Were Looking For
¢ A marketer who thinks beyond clicks and impressions and focuses on business outcomes.
¢ Someone who combines analytical thinking with creative problem-solving.
¢ A hands-on executor who can manage campaigns and budgets while learning quickly.
¢ Someone who enjoys testing, iterating, and collaborating across teams.
Why Join Wellopia?
¢ Work with an ambitious kids wellness brand in a growing consumer category.
¢ Take ownership of growth initiatives and contribute directly to business performance.
¢ Collaborate with a dynamic, cross-functional startup team.
¢ Help build and scale growth strategies from experimentation to execution.
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Interested candidates: Please share your resume along with details of your current role, performance marketing
experience, and key campaign results.
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