Growth and Lifecycle Marketing Specialist

Key Responsibilities

Lead Generation & Database Growth

• Develop strategies to acquire qualified leads through marketing campaigns and other acquisition channels.
• Build and continuously grow high-quality email databases of investors, entrepreneurs, strategic partners, and ecosystem stakeholders.
• Implement segmentation strategies to ensure targeted communication across different audience groups.

Customer Journey & Lifecycle Marketing

• Design and build automated customer journeys across the entire lifecycle.
• Create nurture sequences for new leads, prospective members, entrepreneurs, investors, and partners.
• Develop onboarding, engagement, retention, and re-engagement campaigns.
• Ensure every customer touchpoint delivers a seamless and personalized experience.

Email Marketing Strategy

• Own the company's email marketing strategy from planning through execution.
• Develop campaign calendars aligned with organizational initiatives, events, investment forums, educational programs, and community engagement.
• Create personalized email campaigns that drive registrations, applications, memberships, and event participation.

Funnel Optimization & Conversion

• Build and optimize full-funnel marketing workflows that move prospects from awareness to conversion.
• Continuously improve lead nurturing strategies to maximize conversions.
• Identify bottlenecks in the customer journey and implement optimization strategies.

Testing & Reporting

• Conduct A/B testing across subject lines, messaging, workflows, timing, CTAs, and customer journeys.
• Monitor campaign performance and use analytics to improve engagement and conversion.
• Report on key metrics and recommend continuous improvements.

Customer Retention & Referral Programs

• Develop campaigns that improve customer activation and long-term engagement.
• Create referral and advocacy programs that encourage members and partners to introduce new prospects into the ecosystem.
• Increase customer lifetime value through strategic lifecycle marketing.

Collaboration

• Work closely with Sales, Membership, Partnerships teams to support strategic initiatives.
• Collaborate on campaign messaging, landing pages, paid marketing initiatives, and marketing automation workflows.
• Ensure marketing activities align with company objectives and growth priorities.