Growth and Lead Generation - New Energy

Role Summary

Build and own an end-to-end, sales-linked lead-generation engine for New Energy this is a growth and performance role, NOT brand or corporate marketing (which sits elsewhere). Architect a world-class, largely automated platform (Not the Technical App) that runs paid campaigns (Meta / Facebook / Instagram first, then Google and others), captures leads, qualifies them through an in-house tele-calling team, and auto-routes each lead by customer PIN code to the nearest dealer with the entire funnel measured to CAC, ROAS and lead-to order conversion. Delivers the Lead Capture Platform KRA.

The person is hands-on in performance marketing and owns the platform, the process and the follow-up team.

Key Responsibilities

Performance marketing (hands-on): own paid acquisition across Meta / Facebook / Instagram as primary, then Google Search / YouTube and emerging channels strategy, creative testing, audience & lookalike targeting, budget allocation and bid / ROAS optimization.

Landing & conversion: build and A/B-test landing pages and lead forms; drive conversion-rate optimization on every campaign.

SEO / SEM & organic: own technical + on-page SEO, content and paid search to build a compounding organic lead stream alongside paid. Lead-Gen Platform (the core build): architect and own the automated capture qualify route convert engine; pull leads from all campaigns into a central CRM with lead scoring, de-duplication and source attribution.

PIN-code dealer routing: build the geo-logic that matches a customer's entered PIN code to the nearest dealer and auto-assigns the lead, with a response SLA and escalation for un-actioned leads (integrated with the dealer app / Okaya Care).

Distribution of leads: Distribution of qualified leads across various platforms including sales team & channel partners.

Inside-sales / tele-calling team: set up and run the in-house follow-up desk that calls captured leads, understands the query, qualifies, books site visits and hands hot leads to dealers, Channel Sales or C&I BD with scripts, a qualification framework and CRM discipline.

Deal / conversion setup: own the process from lead to booked deal, including handoff rules and conversion tracking across the funnel.

Full-funnel analytics: dashboard spend leads qualified dealer-assigned order; own attribution, ROAS / CAC and lead-to-revenue reporting, and run the continuous optimisation loop.

Platform delivery: spec and manage the tech build with IT / vendors (CRM, marketing automation, webhooks, Meta CAPI, routing logic) business owner and architect of the stack, working with developers.