Growth and Content Generalist

We're looking for a Growth and Content Generalist to join our founding team and build our content-led growth engine from the ground up. You'll create high-impact content, drive user acquisition, experiment across multiple marketing channels, and own growth metrics. This is a high-ownership role for someone who enjoys both storytelling and data-driven marketing.

Responsibilities:

• Own and scale content IPs across social media, search, and community platforms.
• Create engaging content across multiple formats including: LinkedIn posts, X (Twitter) threads, Newsletters, Reels & short-form videos, SEO blogs, Landing pages
• Simplify complex finance topics such as investing, taxation, wealth management, and credit.
• Optimise content for both traditional SEO and AI search platforms (AEO), including ChatGPT, Gemini, and Perplexity.
• Execute and optimise paid marketing campaigns across Meta and X.
• Leverage AI tools like ChatGPT, Claude, and Perplexity for research, ideation, and content production.
• Analyse content performance using traffic, engagement, and conversion metrics to improve growth.
• Build and nurture online communities across platforms like Reddit and WhatsApp.

Requirements:

• 2-4 years of experience in: Content Writing, Copywriting, Content Marketing.
• Excellent written English with strong storytelling and communication skills.
• Hands-on experience using AI content and research tools.
• Experience managing paid campaigns on Meta, X, or similar platforms.
• Good understanding of SEO and content optimisation.
• Strong research and analytical abilities.
• Portfolio showcasing blogs, articles, newsletters, or social media content.