growth and business - max and wallet
CRED · Bengaluru · onsite · Posted 62d ago
Not disclosed1–3 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
key responsibilities
campaign creation, execution and monitoring: launch and optimize campaigns across in‑app banners, push notifications, email, and other owned channels, tied to business objectives. devise innovative growth campaigns that have the potential to shift baselines on the metrics you own track your charter's / lob's daily / weekly performance like a hawk and be on a continuous lookout of every incremental optimisation opportunity or any red flags that bubble up a/b testing & optimization: design, implement, and analyze a/b tests-from hypothesis through to rollout recommendations. surface learnings and iterate quickly to drive continuous uplift. truth seeking and user understanding: dig deep into metrics, data, and user feedback to understand what is genuinely driving or stifling growth. you need to be committed to finding the truth, regardless of preconceptions or assumptions. analytical rigor will be an essential part of your role as you analyze data to get insights, build hypotheses, identify opportunities and measure success of experiments conducted use mixpanel (or equivalent) and basic dashboards / sql queries to track campaign performance and user behavior. track your core kpis (e.g., activation rates, wallet loads, rent‑payment transactions, re‑engagement) with the help of analytics team cross‑functional collaboration: part of your mandate is to promote seamless integration of growth initiatives across all departments. work closely with product, design, marketing, and engineering teams to align on creative assets, user journeys, incentive structures and work with teams on large campaigns liaise with the business and product leads for campaign briefs, strategic priorities, and stakeholder updates. process & documentation: maintain clear play‑books and campaign templates. document test plans, results, and key learnings.
must‑have qualifications
1 year - 3 years in product management or growth roles high energy, proven executional bias for action-comfortable owning the end‑to‑end doer work. strong analytical skills, with the ability to translate complex data into actionable insights. good to have - able to navigate mixpanel (or similar) and write simple sql queries. empathy for end consumers, with a focus on identifying and addressing their needs and pain points strong attention to detail-ensuring error‑free campaign setup. excellent communication and presentation skills, with the ability to articulate complex concepts to diverse audiences collaborative mindset and ability to juggle multiple stakeholders comfortable working in a fast-paced, dynamic environment and managing multiple competing priorities
must‑have qualifications
Sourced from foundit
Skills
sql queriesprocess documentationMixpanelCampaign Creation
About CRED
CRED
FinTech
373
employees
2018
8 years old
Bangalore,Karnataka
India
About
Fintech company for reward-based credit card bill payments
Industries
FinTechInternet
Employee ratings
175 reviews
3.7/ 5
Culture
3.6
Career growth
3.0
Work-life
3.4
Employees rate it well for
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