Group Head - Programmatic Buying

Roles & Responsibilities

1. Build digital marketing roadmap & proposals involving DV360 for clients, including awareness & acquisition campaigns, remarketing campaigns, app installs, and video branding.
2. Experience managing App Campaigns on DV360 while optimizing for reach/install/conversion. Also experience linking App Analytics platforms to DV360.
3. Create different ad tags/floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integrating platforms to import/export audiences and conversions.
4. Collaborate with internal teams to ensure implementation of tracking mechanisms.
5. Perform client account management responsibilities for display/TrueView/video/search campaigns by structuring campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads.
6. Monitor accounts daily with respect to budget caps, campaign pacing, lost bidding, impression share, and other key metrics to drive optimization strategies.
7. Support the creative design team with ideas for ad creatives and templates including VAST, Rich Media, HTML5, and static display creatives.
8. Communicate with clients/POCs to keep them updated on campaign performance against predefined goals.
9. Generate reports at three stages of campaigns—before, during, and after. Audit advertising accounts and identify gaps in structure and targeting.
10. Plan, execute, and manage programmatic campaigns.
11. Understand performance across digital platforms.
12. Preferably have experience working on performance-based campaigns.

Primary Skills (Mandatory)

1. Programmatic Buying (Intermediate)
2. Experience working on DV360
3. DV360 Certified

Secondary Skills (Optional)

1. Google Campaign Manager (Intermediate)
2. Marketing