Group Head Influencer Marketing

Roles and Responsibilities :

• Develop and execute comprehensive influencer marketing strategies to drive brand awareness, engagement, and conversions across various platforms.
• Collaborate with cross-functional teams to create high-quality content that resonates with target audiences and aligns with business objectives.
• Manage multiple campaigns simultaneously, ensuring timely execution, budget management, and performance monitoring against key metrics.
• Analyze campaign results, identify areas for improvement, and optimize future initiatives accordingly.

Job Requirements :

• 9-15 years of experience in influencer marketing or a related field (e.g., digital marketing).
• Proven track record of developing successful campaign plans and executing them effectively.
• Strong understanding of social media platforms' algorithms, audience demographics, and advertising options.
• Excellent content creation skills with ability to adapt tone/style based on audience needs.