Group Head - Biddable Media

Who we are:

Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic and data science & analytics; supported by their in-house capabilities on technology and creative.

We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers.

We are catering to end-to-end digital marketing solutions for premium brands in the country.

What's in it for you:

The Group Head – Biddable Media will lead performance marketing strategy and execution across paid search and paid social channels, managing large-scale campaigns across Google Ads, Meta, LinkedIn, X, and other digital platforms.

You will guide a team of performance marketing managers to design full-funnel media strategies, optimize campaigns for ROI, and deliver measurable business results. The role demands a blend of strategic leadership, analytical expertise, and deep platform knowledge.

You'll collaborate closely with clients and internal teams (Strategy, Analytics, Creative, Data & Commerce) to translate marketing goals into actionable biddable strategies.

What you'll bring:

• Proven experience (7–10 years) managing large-scale performance marketing campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, and other platforms.
• Strong understanding of paid search and paid social ecosystems, including campaign planning, audience segmentation, and performance optimization.
• Hands-on expertise in automated bidding strategies, feed management, audience layering, and advanced campaign structures.
• Proven ability to analyze data and derive insights to drive campaign efficiency, ROI, and conversion performance.
• Experience managing high-budget accounts and complex media portfolios across multiple industries.
• Familiarity with measurement and analytics tools such as GA4, Adobe Analytics, Data Studio, and Power BI.
• Working knowledge of attribution, incrementality testing, and A/B experimentation frameworks.
• Experience collaborating on AOPs, media planning, and forecasting in partnership with senior clients.
• Exposure to automation, scripts, and APIs for campaign management and reporting will be an added advantage.
• Strong team management and mentoring skills, fostering upskilling and growth of mid-level and junior talent.
• Excellent communication and presentation abilities to engage senior stakeholders and platform partners.

Minimum Qualifications:

• 7 to 10 years of relevant experience in performance/biddable media.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Strong leadership and stakeholder management skills.
• Data-driven mindset with high attention to detail.
• Familiarity with AI-led media optimization tools and automation platforms is an added advantag.