Group Account Manager - Events & Exhibitions

Group Account Manager

Job Summary

We are seeking a dynamic and experienced Group Account Manager to manage key client accounts and lead the execution of BTL marketing campaigns, events, activations, exhibitions, and brand initiatives. The ideal candidate will be responsible for managing client relationships, coordinating with internal and external teams, driving account growth, and ensuring seamless execution of projects while meeting client expectations and business objectives.

The candidate should have strong experience in client servicing, brand activations, events, exhibitions, and experiential marketing, along with the ability to manage multiple accounts and projects simultaneously.

Key Responsibilities

1. Account & Client Management

• Manage a portfolio of key client accounts and act as the primary point of contact.
• Build and maintain strong, long-term relationships with clients and key stakeholders.
• Understand client briefs, business objectives, brand requirements, and project expectations.
• Ensure timely communication, follow-ups, approvals, and delivery across all accounts.
• Proactively identify client requirements and provide relevant solutions.
• Handle client escalations and ensure timely resolution of issues.

2. Campaign & Event Management

• Lead the planning and execution of BTL campaigns, events, activations, exhibitions, and brand experiences.
• Develop campaign approaches and execution plans in line with client objectives.
• Coordinate with creative, production, operations, and other internal teams for smooth project execution.
• Ensure projects are delivered within agreed timelines, quality standards, and client expectations.
• Be actively involved in pre-event planning, on-ground execution, and post-event closure.
• Conduct post-project reviews and identify areas for improvement.

3. Business Development & Account Growth

• Identify opportunities for growth within existing accounts.
• Explore upselling and cross-selling opportunities across the agency's services.
• Support new business pitches, proposals, presentations, and client meetings.
• Develop a strong understanding of client businesses to identify potential opportunities.
• Contribute towards revenue growth and expansion of assigned accounts.

4. Team & Internal Coordination

• Lead and coordinate account servicing teams working across assigned accounts.
• Allocate responsibilities and ensure timely completion of deliverables.
• Work closely with creative, production, operations, procurement, and finance teams.
• Ensure clear communication of client briefs and expectations to internal teams.
• Review team deliverables and provide necessary guidance and feedback.
• Support junior team members in managing client requirements and projects.

5. Creative & Strategic Collaboration

• Work closely with creative and strategy teams to develop relevant campaign concepts and solutions.
• Participate in brainstorming sessions, client presentations, and pitch discussions.
• Ensure creative solutions are aligned with brand guidelines and campaign objectives.
• Provide strategic inputs based on client requirements, market understanding, and campaign objectives.

6. Project & Operations Management

• Manage multiple projects simultaneously from briefing to execution and closure.
• Prepare and track project timelines, deliverables, approvals, and dependencies.
• Monitor project progress and proactively identify potential delays or challenges.
• Coordinate with vendors and external partners wherever required.
• Ensure smooth execution while maintaining quality and client expectations.

7. Budget & Commercial Management

• Support preparation and management of project budgets and estimates.
• Coordinate with internal teams and vendors to ensure cost-effective execution.
• Monitor project costs and ensure adherence to approved budgets.
• Support commercial negotiations with vendors and service partners.
• Ensure projects are executed efficiently without compromising quality.

8. Reporting & Documentation

• Prepare regular account updates, project status reports, presentations, and other client communication.
• Maintain proper documentation of briefs, approvals, timelines, budgets, and project deliverables.
• Track account activities and provide regular updates to senior management.
• Maintain accurate records of ongoing and completed projects.

9. Client Retention & Relationship Growth

• Understand client expectations and proactively address concerns.
• Maintain regular engagement with key client stakeholders.
• Identify opportunities to strengthen relationships and increase account engagement.
• Ensure a high level of client satisfaction across projects.
• Build trust with clients through consistent communication, ownership, and quality delivery.

10. Overall Ownership

• Take complete ownership of assigned accounts and projects.
• Ensure timely, high-quality, and commercially effective delivery.
• Demonstrate strong accountability and proactive problem-solving.
• Contribute to the overall growth, profitability, and reputation of the agency.
• Take greater responsibility for client relationships, team performance, and project outcomes.

Qualifications & Skills

• 3-4 years of relevant experience in BTL, events, activations, exhibitions, experiential marketing, or advertising agencies.
• Strong experience in client servicing and account management.
• Good understanding of brand activations, events, exhibitions, and experiential campaigns.