Graphical Designer

Role & responsibilities

• Design primary and secondary packaging cartons, labels, sleeves, cups, tubs, and shippers from concept through to print-ready artwork.
• Build and maintain dielines; work within real-world constraints like substrate, print process, and finish.
• Coordinate with printers and vendors on proofs, color matching, and press checks; troubleshoot production issues before they become expensive.
• Ensure artwork meets regulatory and labelling requirements (ingredients, nutrition panels, FSSAI marks, barcodes, statutory declarations).
• Design point-of-sale and retail assets: shelf displays, standees, signage, merchandise.

Creative direction

• Develop campaign concepts from a brief not just execution, but the idea behind it.
• Own and evolve the brand guidelines: typography, color, illustration style, photography direction, tone.
• Art-direct photo and video shoots, including styling, shot lists, and working with photographers and retouchers.
• Present concepts and defend design decisions to founders and stakeholders with clear reasoning.

Digital & marketing graphics

• Produce assets across performance and organic channels: static ads, carousels, Reels covers, short-form motion, stories, email, and web banners.
• Design and iterate on landing pages, website graphics, and marketplace listing assets.
• Build reusable templates and design systems so volume work stays fast and on-brand.
• Work with the marketing team on creative testing, read performance data, and iterate on what's working.

Preferred candidate profile

• Minimum 5+ years of professional design experience, with a portfolio showing both print/packaging and digital work.
• Expert command of Adobe Illustrator, Photoshop, and InDesign. Figma for digital and web work.
• Genuine production knowledge: CMYK vs. Pantone, bleed and trap, die-cutting, foil and spot UV, prepress file prep. You've had files go to press and come back right.
• Strong typography and layout fundamentals.
• Ability to run multiple projects at once and hit deadlines without hand-holding.
• Comfortable taking a rough brief and coming back with a point of view.