Graphic Designer

Role Overview

The Senior Associate Graphic Designer will be responsible for creating compelling, high-quality visual assets that strengthen upGrads brand presence across digital, social, web, and other marketing channels. The role combines strong visual design skills, creative thinking, and hands-on execution, while collaborating closely with marketing, content, product, and creative teams to deliver impactful communication.

Key Responsibilities

• Conceptualize and execute high-quality creatives for digital campaigns, social media, performance marketing, web, events, and branded content.

• Translate campaign objectives and business requirements into clear, engaging, and visually compelling design solutions.

• Develop campaign key visuals, social media assets, banners, landing page creatives, presentations, infographics, and other marketing collaterals.

• Collaborate with marketing, content, product, and video teams to ensure consistency across integrated campaigns.

• Maintain strong adherence to upGrads visual identity, brand guidelines, typography, composition, and design standards.

• Work on multiple projects simultaneously, manage priorities, and deliver high-quality assets within agreed timelines.

• Contribute to visual storytelling through thoughtful layouts, imagery, typography, iconography, and motion-ready design concepts.

• Review creative outputs for accuracy, consistency, and attention to detail before final delivery.

• Stay updated on emerging design trends, digital formats, tools, and creative best practices to bring fresh ideas to the brand.

• Collaborate with external agencies, freelancers, photographers, printers, and other creative partners when required.

• Organize and maintain design assets while ensuring appropriate usage of brand and copyrighted material.

Qualifications & Skills

• Bachelors/Masters Degree in Graphic Design, Visual Communication, Fine Arts, or a related field.

• 3–5 years of professional graphic design experience, preferably in a fast-paced marketing, advertising, media, or digital environment.

• Strong portfolio demonstrating brand campaigns, digital marketing creatives, social media design, presentations, and/or infographics.

• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro; working knowledge of Figma.

• Strong understanding of digital and social media formats, responsive design principles, and visual storytelling. Page 1

• Excellent visual composition, typography, layout, color, and image-selection skills.

• Ability to understand briefs, provide creative inputs, take feedback positively, and work collaboratively with cross-functional teams.

• Strong attention to detail, ownership, time management, and ability to deliver under tight timelines.

• A proactive, curious, and growth-oriented approach to creative problem-solving. What You’ll Love About Working Here

• Opportunity to shape the visual identity of a global EdTech leader.

• Creative freedom backed by a data-driven marketing culture.

• Collaborative, fast-paced environment that values innovation and growth.

• Access to continuous learning programs through upGrad’s ecosystem.