Graphic Designer

Job Description: Graphic Designer Ayurvedic Cosmetics & Beauty Products
Job Title: Graphic Designer Product & Packaging Design
Experience: 35 Years
Employment Type: Full-Time
Department: Creative / Design / Marketing
Industry: Ayurvedic Cosmetics, Skincare & Beauty Products
Job Overview
We are looking for a highly creative and experienced Graphic Designer specializing in Ayurvedic cosmetics, skincare, and beauty product design. The ideal candidate should have hands-on experience designing cosmetic product packaging, labels, jars, bottles, cartons, product mockups, and digital marketing creatives.
The candidate will be responsible for developing visually appealing and brand-consistent designs for Ayurvedic skincare, haircare, and personal care products. The role requires a strong understanding of cosmetic branding, packaging aesthetics, typography, color combinations, product presentation, and e-commerce design requirements.
Candidates with experience in beauty, skincare, herbal, Ayurvedic, or personal care brands will be preferred.
Key Responsibilities
1. Cosmetic Product & Packaging Design

• Design packaging for Ayurvedic cosmetics, skincare, haircare, and personal care products.
• Create product labels, bottles, jars, tubes, cartons, boxes, and outer packaging designs.
• Develop premium packaging concepts for products such as face creams, face washes, serums, sunscreens, shampoos, hair oils, and herbal formulations.
• Prepare print-ready packaging artwork with accurate dimensions, bleed, dielines, color specifications, and production requirements.
• Ensure product packaging aligns with brand identity, target audience, and market positioning.
• Create product mockups and realistic 3D-style product visuals for presentations and marketing campaigns.
• Adapt packaging designs across different product sizes, variants, and product ranges.

2. Branding & Visual Identity

• Develop creative concepts for Ayurvedic beauty and skincare brands.
• Maintain consistency in brand colors, typography, logo placement, product naming, and visual elements.
• Create premium, natural, herbal, and wellness-inspired design concepts.
• Design product range collections that maintain a cohesive brand identity.
• Research competitor packaging, beauty industry trends, and consumer preferences to develop differentiated designs.

3. E-commerce Product Design

• Create high-quality product images and listing creatives for Shopify websites and other e-commerce platforms.
• Design product feature graphics, ingredient highlights, benefit-based visuals, product comparison charts, and promotional banners.
• Create product infographics highlighting ingredients such as Kumkumadi, turmeric, aloe vera, neem, saffron, and other herbal ingredients when relevant to the product.
• Develop product listing images optimized for clarity, consistency, and conversion.
• Prepare product launch creatives, offer banners, festive campaigns, and promotional graphics.

4. Digital Marketing & Social Media Creatives

• Design engaging creatives for Instagram, Facebook, Pinterest, and other social media platforms.
• Create advertising creatives for Meta Ads and Google Display Ads.
• Develop campaign visuals for new product launches, seasonal promotions, influencer collaborations, and brand awareness campaigns.
• Collaborate with the digital marketing team to develop creatives aligned with campaign objectives.
• Create multiple creative variations for A/B testing and performance marketing campaigns.

5. Product Photography & Image Editing

• Edit and enhance cosmetic product photographs for websites, packaging, and marketing campaigns.
• Improve product presentation through lighting correction, retouching, background removal, and image compositing.
• Create product compositions using natural ingredients, botanical elements, textures, and lifestyle backgrounds.
• Ensure accurate product colors, packaging details, and visual consistency across all platforms.

6. Team Collaboration & Production

• Coordinate with marketing, SEO, content, product development, and packaging vendors.
• Prepare final artwork files for printing and verify technical specifications before production.
• Manage multiple design projects while meeting deadlines.
• Incorporate feedback from internal teams and stakeholders.
• Maintain organized design files, editable source files, and brand asset libraries.

Required Skills & Qualifications

• 35 years of professional graphic design experience, preferably in cosmetics, skincare, beauty, personal care, herbal, or Ayurvedic product brands.
• Strong portfolio demonstrating cosmetic packaging, product labels, branding, and e-commerce product creatives.
• Advanced proficiency in Adobe Photoshop and Adobe Illustrator.
• Experience with packaging layouts, dielines, print-ready files, and color specifications.
• Strong understanding of typography, color theory, composition, branding, and visual hierarchy.
• Experience creating product mockups and premium product presentation visuals.
• Knowledge of printing processes, packaging materials, and artwork production requirements.
• Ability to translate product concepts and brand guidelines into attractive, market-ready designs.
• Excellent attention to detail, creative thinking, and time management skills.

Preferred Skills

• Previous experience working with Ayurvedic skincare, herbal cosmetics, organic beauty, or wellness brands.
• Experience designing packaging for face creams, serums, face washes, hair oils, shampoos, and other beauty products.
• Familiarity with cosmetic product photography and commercial image retouching.
• Working knowledge of Adobe InDesign, Figma, Blender, or other 3D packaging visualization tools.
• Understanding of Shopify product image requirements and e-commerce presentation.
• Basic awareness of cosmetic labeling requirements, ingredient declarations, and applicable packaging regulations in India.
• Experience using AI-powered design tools to support creative ideation and visual development.

Key Performance Indicators (KPIs)

• Quality, creativity, and originality of product packaging designs.
• Accuracy of labels, dimensions, dielines, and print-ready artwork.
• Consistency across product variants and the overall brand identity.
• Timely delivery of packaging, product images, and marketing creatives.
• Number of design revisions required due to avoidable errors.
• Effectiveness of product visuals in supporting marketing and e-commerce objectives.
• Ability to manage multiple product design projects efficiently.

Application Requirements
Interested candidates should submit:

• Updated resume highlighting relevant experience.
• Portfolio showcasing cosmetic packaging, labels, jars, bottles, cartons, and product mockups.
• Samples of e-commerce product listing images and social media creatives.
• Details of previous experience with Ayurvedic, herbal, skincare, or beauty brands.

Important: Candidates with direct experience in cosmetic product packaging and branding will be given preference over candidates whose experience is limited to general social media graphic design.
Application Subject: Graphic Designer Ayurvedic Cosmetics & Product Packaging