Graphic Designer

About the Role

We are looking for a creative and detail-oriented Graphic Designer who can design high-impact creatives specifically for PPC campaigns. The ideal candidate should have a strong understanding of ad psychology, visual hierarchy, and platform-specific creative requirements. Very Well versed with AI tools.

Key Responsibilities

1. Create scroll-stopping creatives for Facebook/Instagram Ads, Google Display Ads, Amazon Ads, Tiktok ads etc.

2. AI-Assisted Production: Use AI tools to generate high-end lifestyle backgrounds, enhance product textures (leather grain), and expand images (Generative Fill) for different ad aspect ratios.

3. Design static posts, carousels, product banners, GIFs, and occasional short video layouts.

4. Work closely with the PPC team to understand campaign objectives and optimize creatives based on performance.

5. Maintain brand consistency across all digital assets.

6. Produce multiple variations for A/B testing.

7. Deliver quick iterations based on CTR & conversion data.

Required Skills

1. Proficiency in Adobe Photoshop, Illustrator, Canva, Figma (any combination is fine), HTML.

2. Strong understanding of color theory, typography, and layout design.

3. Experience creating ad creatives for e-commerce or D2C brands is a plus.

4. Ability to work with tight deadlines and quick turnarounds.

5. Basic knowledge of PPC advertising formats preferred.

6. AI & Next-Gen Tooling.

Qualifications

1. Bachelors degree in Design / Multimedia / Fine Arts (preferred but not mandatory).

2. Portfolio showcasing PPC creatives must be submitted with application.