Graphic Designer

Key Responsibilities

1. Creative Strategy & Brand Visuals

• Lead creative direction for the brand across all consumer and marketing touchpoints.
• Develop innovative and impactful creative concepts for campaigns, launches, promotions, partnerships and brand initiatives.
• Ensure consistency in the brand's visual identity, tone and creative standards across platforms.
• Translate marketing briefs and business objectives into compelling visual and video solutions.
• Build creative approaches that are relevant to current digital, social and entertainment trends.

2. Design & Visual Communication

• Create designs for digital, social, print, outdoor, events and on-ground requirements.
• Create and maintain design templates and brand guidelines to ensure consistency.
• Review and provide creative direction on design outputs.

3. Video & Motion Graphics

• Lead the creation of engaging video content for campaigns and marketing initiatives.
• Video editing, motion graphics, animation, transitions, typography and visual effects.
• Conceptualise and execute short-form content such as reels, promos, teasers, campaign films and digital videos.

5. Campaign & Marketing Collaboration

• Partner closely with the Content, Sales and Business teams.
• Participate in campaign ideation from the initial briefing stage through final execution.
• Work on multiple projects simultaneously while maintaining quality and meeting deadlines.

Technical Skills

The candidate must have strong hands-on proficiency in Adobe Creative Suite, including:

• Adobe Photoshop
• Adobe Illustrator
• Adobe After Effects
• Adobe InDesign

Strong knowledge of video editing, motion graphics, animation and visual storytelling is essential.

Knowledge of additional creative/video tools such as Premiere Pro, Figma, Canva or similar platforms would be an advantage.