Graphic Designer

Company Description The Trost is a hemp-based wellness brand that blends Swiss precision with the richness of Indian agriculture to create high-quality, sustainable products. The company focuses on CBD oil, hemp nutrition products, and botanically infused hemp roll-ons aimed at supporting a balanced, natural lifestyle.

Role Description

As a Graphic Designer at The Trost, you'll shape the brand's visual identity across Instagram, Meta ads, campaigns, product launches, stores, and offline experiences. You'll work across graphic design, short-form video, ad creatives, AI-generated imagery, and branding to create premium, distinctive, and performance-driven content.

Requirements

• Create Instagram, social media, and digital creatives including posts, carousels, Stories, and Reels covers.
• Develop Meta ad creatives across static, carousel, UGC, product-led, and performance-focused formats.
• Create and edit short-form videos, Reels, and ad films, including basic product/lifestyle videography.
• Develop creative concepts, moodboards, campaign visuals, and launch creatives.
• Work on brand identity and visual branding across campaigns, products, packaging, and communication.
• Create AI-generated imagery and visual assets using tools like Midjourney, Firefly, ChatGPT, Runway, etc.
• Design store and offline branding including signage, posters, standees, displays, and retail communication.
• Create event and experiential branding including backdrops, invitations, PR kits, gifting, and activation assets.
• Maintain consistency across The Trost's premium visual language, typography, colours, layouts, and design systems.
• Explore new design, social media, AI, and creative trends and experiment with fresh formats.
• Manage multiple creative requirements while maintaining quality, attention to detail, and timely execution.

Qualifications

• 2–3 years of experience in graphic design, preferably in D2C, lifestyle, fashion, beauty, wellness, or premium consumer brands.
• Strong portfolio showcasing branding, social media, Meta ads, campaigns, and digital creatives.
• Proficiency in Adobe Photoshop, Illustrator, InDesign, Figma, or equivalent tools.
• Experience creating Meta ad creatives and performance-driven visual content.
• Strong understanding of Instagram formats, social-first design, typography, colour, composition, and visual storytelling.
• Experience in short-form video editing and basic videography; knowledge of Premiere Pro, After Effects, CapCut, or similar tools.
• Hands-on experience with AI creative tools such as Midjourney, Adobe Firefly, ChatGPT, Runway, or similar.
• Experience in branding, packaging, retail/store design, events, or offline communication is an added advantage.
• Strong eye for premium aesthetics, attention to detail, and creative execution.
• Ability to manage multiple projects, work independently, and meet tight deadlines.