Graphic Designer

About True Hope Foundation

True Hope Foundation is a social impact organization working across multiple causes, including medical support, animal welfare, disaster relief, education, and assistance for underprivileged communities. We use digital storytelling, fundraising campaigns, and social media to connect donors with causes that need urgent support.

We are looking for a creative and highly skilled Graphic Designer who can transform real stories and social causes into powerful visual content that inspires people to take action and donate.

Key Responsibilities

• Design high-quality creatives for Meta Ads, Google Ads, social media, fundraising campaigns, websites, WhatsApp campaigns, and other digital platforms.
• Create emotionally engaging designs for NGO and crowdfunding campaigns.
• Design social media posts, carousels, banners, thumbnails, posters, infographics, fundraising creatives, and campaign assets.
• Work closely with the Marketing, Social Media, Video Editing, and Campaign teams.
• Convert campaign stories, photographs, and raw content into visually compelling fundraising creatives.
• Create multiple design variations for performance marketing and A/B testing.
• Maintain consistency with True Hope Foundation's branding across all platforms.
• Resize and optimize creatives according to different advertising and social media formats.
• Handle image retouching, background removal, photo manipulation, compositing, and enhancement.
• Stay updated with current design trends, social media trends, AI tools, and advertising creative formats.

Required Skills

Candidates should have strong working knowledge of:

• Adobe Photoshop
• Adobe Illustrator
• Artificial Intelligence (AI) tools for graphic design
• AI image generation and image enhancement
• professional image editing
• Typography, layout, composition, and visual hierarchy
• Social media and digital advertising creatives
• Branding and campaign design
• Creative concept development

AI Knowledge

The candidate should be comfortable using modern AI tools to improve productivity and creative quality, including tools such as:

• Adobe Firefly
• ChatGPT
• AI image-generation tools
• Canva AI
• Generative Fill and AI-powered Photoshop features
• AI background replacement and enhancement tools
• Prompt-based creative generation

The designer should understand how to combine AI-generated content with professional Photoshop and Illustrator skills rather than depending entirely on AI-generated designs.

Preferred Candidate Profile

• Strong creative thinking and visual storytelling ability.
• Experience designing creatives for NGOs, crowdfunding, fundraising, healthcare, social causes, or performance marketing will be an advantage.
• Ability to create designs that establish an emotional connection with donors.
• Good understanding of performance marketing creatives and conversion-focused design.
• Ability to work on multiple campaigns simultaneously.
• Strong attention to detail.
• Ability to work in a fast-paced environment and deliver creatives within deadlines.
• Willingness to experiment with new creative concepts and AI technologies.

Portfolio Requirement

• Candidates must share a portfolio of previous graphic design work. Preference will be given to candidates who can demonstrate experience in advertising creatives, social media campaigns, fundraising designs, and AI-assisted design.