Graphic Designer

Key Responsibilities

1. Social Media Creatives

• Design creative posts for Instagram, Facebook, LinkedIn, WhatsApp, and other platforms.
• Create product promotions, company updates, festival creatives, project highlights, and customer/project posts.
• Develop visually attractive content that supports lead generation and brand awareness.
• Maintain consistency in company branding across all creatives.

2. Machinery & Product Marketing

• Create promotional designs for individual machines such as:
• Destoners
• Gravity Separators
• Classifiers
• Color Sorters
• Graders
• Packaging Machines
• Elevators
• Roasters
• Dicers
• Other Agro-processing machinery
• Convert machine specifications and technical information into easy-to-understand marketing visuals.
• Create product comparison graphics, feature highlights, application visuals, and promotional banners.

3. Plant & Project Visualization

• Create attractive visuals for complete processing plants and turnkey projects.
• Develop process-flow graphics showing the journey from raw material to finished product.
• Create plant layout presentations and conceptual visuals.
• Present complex machinery/process information in a clear and visually appealing format.
• Work closely with the sales and technical teams to understand project requirements.

4. Brochures & Catalogues

• Design company brochures, product catalogues, flyers, leaflets, and product sheets.
• Update existing brochures and marketing materials when product specifications change.
• Maintain professional layouts, typography, images, icons, and branding.
• Prepare print-ready artwork.

5. Digital Marketing & Advertising

• Create designs for online advertising campaigns.
• Develop website banners and promotional graphics.
• Create visuals for email marketing and WhatsApp marketing.
• Design campaign creatives based on marketing objectives.
• Coordinate with the Sales & Marketing team to create lead-generation materials.

6. Video & Motion Graphics Preferred

• Create basic promotional videos and short reels for machinery and projects.
• Edit product/project videos for social media and YouTube.
• Create basic motion graphics, text animations, transitions, and promotional videos.
• Design YouTube thumbnails and video covers.

Knowledge of Premiere Pro, After Effects, CapCut, or similar software will be an advantage.

7. Exhibition & Printing Materials

Design creative materials such as:

• Exhibition banners
• Stand graphics
• Posters
• Roll-up banners
• Product display boards
• Company profile materials
• Visiting-card designs
• Certificates
• Promotional materials

8. Photography & Image Editing

• Edit machinery and project photographs.
• Remove backgrounds and improve product presentation.
• Retouch and enhance images for marketing use.
• Create product cut-outs and promotional compositions.
• Organize and maintain the company's creative image library.

9. Visual Concept Development

• Understand the objective behind a marketing requirement before designing.
• Develop creative concepts and visual directions.
• Select appropriate images, layouts, typography, icons, and graphical elements.
• Convert simple ideas into professional marketing visuals.
• Suggest new creative approaches for improving the company's brand presentation.

10. Coordination With Internal Teams

Work closely with:

• Sales Team
• Marketing Team
• Technical/Engineering Team
• Production Team
• Management

to collect product information, photographs, specifications, videos, and project details required for creating marketing materials.

Required Software Skills

Essential

• Adobe Photoshop
• CorelDraw
• Adobe Illustrator
• Canva

Good to Have

• Adobe Premiere Pro
• Adobe After Effects
• Basic 3D visualization knowledge

Required Skills

• Strong creative and visualization skills.
• Good understanding of graphic design principles.
• Good knowledge of typography, composition, spacing, and layouts.
• Strong image editing skills.
• Ability to create professional B2B marketing creatives.
• Ability to understand technical/product information.
• Good attention to detail.
• Ability to follow brand guidelines.
• Ability to manage multiple design requirements simultaneously.
• Good communication and coordination skills.
• Ability to work under deadlines.
• Willingness to learn about machinery and Agro-processing applications.

Portfolio Requirement

Candidates must provide a portfolio of previous design work.

The portfolio should preferably include examples of:

• Social media creatives
• Product advertisements
• Brochures/catalogues
• Banners
• Marketing campaigns
• Product visualization
• Video/reel creatives
• Technical or industrial designs, if available

Key Performance Indicators (KPIs)

The candidate will be evaluated on:

1. Quality and creativity of designs
2. Timely completion of design requirements
3. Brand consistency
4. Quality of product/machinery presentation
5. Ability to convert technical information into attractive visuals
6. Social media creative quality and consistency
7. Brochure/catalogue quality
8. Responsiveness to sales and marketing requirements
9. Number and quality of creative concepts developed
10. Contribution to overall brand and marketing presentation

Ideal Candidate

The ideal candidate should be creative, responsible, detail-oriented, proactive, and commercially minded.

The person should not only know how to operate design software but should also understand why a particular design is being created and how it can help the sales and marketing team communicate better with customers.

A candidate who can understand machinery, processing plants, technical specifications, and B2B customer requirements and convert them into attractive visual content will be highly preferred.

Key Qualities

Creativity | Visualization | Design Skills | Technical Understanding | Attention to Detail | Time Management | Communication | Ownership | Brand Awareness