Graphic Designer

Position: Graphic Designer

Experience Level: Junior and Senior

Positions: 02

Location: Indore, Madhya Pradesh

Scope of Work:

Junior Graphic Designer

Objective: Execute day-to-day creative requirements while ensuring consistency, accuracy, and timely delivery of marketing and packaging assets.

Key Responsibilities

• Execute creatives for digital, print, trade marketing, and retail branding.
• Develop adaptations of campaign creatives across multiple formats and sizes.
• Prepare packaging and label artwork as per approved specifications.
• Create POSM including danglers, wobblers, standees, shelf strips, display units, dealer boards, etc.
• Design catalogues, brochures, presentations, product leaflets, and corporate communication materials.
• Prepare production-ready artwork for print and packaging.
• Ensure all creatives adhere to brand guidelines and regulatory requirements.
• Coordinate with marketing, printers, vendors, and production teams for artwork revisions.
• Maintain artwork archives and version control.
• Complete assigned projects within agreed timelines.

Senior Graphic Designer

Objective: Lead the brand's visual identity by conceptualizing campaigns, ensuring design excellence, managing creative execution, and maintaining consistency across all consumer touchpoints.

Key Responsibilities

• Develop creative concepts for ATL, BTL, Digital, Retail, Trade Marketing, Packaging, and Corporate Branding.
• Lead visual communication for product launches, seasonal campaigns, and brand initiatives.
• Oversee packaging design, artwork development, and production approvals.
• Review and approve all creative outputs before release.
• Ensure consistency across packaging, digital, retail, exhibitions, and corporate communication.
• Lead photoshoots, product mockups, and creative direction for visual assets.
• Mentor junior designers and allocate work based on priorities.
• Coordinate with agencies, printers, packaging vendors, photographers, and production partners.
• Participate in campaign planning with Brand, Marketing, Sales, and Product teams.
• Introduce new design trends, creative ideas, and process improvements.
• Ensure projects are delivered within timelines without compromising quality.

Technical Skills Section (Applicable to Both Roles)

• Proficiency in industry-standard design tools such as CorelDRAW, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, and other relevant creative software.
• Understanding of print production, packaging artwork, colour management (CMYK/Pantone), pre-press, and production-ready file preparation.
• Basic knowledge of motion graphics and video editing is desirable.
• Familiarity with AI-assisted design tools is an added advantage.

About the company

MDPH is a leading FMCG company in India, which owns household Brands like Zed Black, Manthan, DinDin, Coach, Orva & more.

Zed Black Agarbatti is endorsed by MS Dhoni, Manthan Dhoop is endorsed by Hrithik Roshan, and DinDin Confectionery is endorsed by Doraemon.

MDPH provides direct employment to over 4,000 people, has a range of 1200+ SKUs, a network of over 3,500 distributors, and has invested in 4 manufacturing plants, 39 distribution centers, and an overseas office in New York. MDPH exports to 45+ countries.