Graphic Designer Web UI & Digital Marketing

Key Responsibilities

1. Website & UI Design

• Design modern, professional and conversion-focused website layouts.
• Create website banners, hero sections, landing pages, promotional sections and other web graphics.
• Design responsive layouts for desktop, tablet and mobile.
• Work closely with developers to ensure designs are implemented accurately.
• Create UI elements, icons, buttons, banners and other website assets.
• Understand basic UX principles and design layouts that provide a good user experience.
• Improve existing website designs based on client requirements and marketing objectives.

2. Social Media Creative Design

• Create engaging creatives for Facebook, Instagram, LinkedIn and other social platforms.
• Design posts, carousels, promotional creatives, advertisements, announcements and campaign graphics.
• Adapt designs according to different social-media dimensions and platform requirements.
• Maintain consistency with brand guidelines.
• Create visually strong designs that support engagement and marketing campaigns.

3. Marketing & Promotional Materials

• Design flyers, brochures, posters and promotional materials.
• Create digital advertisements and campaign creatives.
• Design email marketing graphics and promotional banners.
• Create business presentations and marketing documents when required.
• Design graphics for seasonal, promotional and special campaigns.

4. Branding & Visual Identity

• Work with existing brand guidelines and maintain visual consistency.
• Create or refine visual elements such as:
• Logo applications
• Typography
• Color combinations
• Icons
• Marketing templates
• Brand graphics
• Ensure that all creative work reflects the client's brand identity professionally.

5. Client-Based Design Projects

As a digital marketing and web development company, we work with different clients and industries.

The designer will be expected to:

• Understand client requirements.
• Convert written requirements into visual concepts.
• Create multiple design concepts when required.
• Make revisions based on client feedback.
• Manage multiple design projects simultaneously.
• Deliver designs within agreed deadlines.

6. Creative & Campaign Support

• Work with the SEO, digital marketing, content and development teams.
• Understand campaign objectives before creating designs.
• Create graphics that support lead generation, branding and marketing campaigns.
• Suggest creative improvements when existing designs are not effective.
• Stay updated with current digital design trends and best practices.

Required Skills

The candidate should have strong practical knowledge of:

• Adobe Photoshop
• Adobe Illustrator
• Figma
• Canva or similar tools
• Website/UI design
• Social media creative design
• Banner design
• Flyer design
• Brochure design
• Advertisement creative design
• Typography
• Layout and composition
• Image editing
• Color theory
• Basic UX/UI principles
• Responsive web design concepts

Additional Skills Advantage

Candidates with experience in the following will have an advantage:

• Figma prototyping
• Landing-page design
• UI/UX design
• WordPress website design
• HTML/CSS understanding
• Email template design
• Motion graphics
• Basic video editing
• Short-form social media creatives
• AI-assisted design tools
• Creating designs for Google/Meta advertising campaigns

What We Are Looking For

We are looking for someone who can think creatively and execute independently.

The ideal candidate should:

• Have 1+ year of professional graphic-design experience.
• Have a strong and relevant portfolio.
• Be comfortable designing for websites and digital marketing.
• Have an understanding of modern web-design trends.
• Be able to work from a brief and develop a design independently.
• Have strong attention to detail.
• Understand spacing, alignment, typography and visual hierarchy.
• Be comfortable handling revisions.
• Be able to manage multiple projects and deadlines.
• Have good communication skills.
• Be willing to learn and adapt to different industries and client requirements.

Important: This Is Not a Basic Graphic Designer Role

We are not looking for candidates whose experience is limited to basic Canva posts, simple image editing or internship-level work.

Candidates should be able to demonstrate through their portfolio that they can independently create:

Website Designs + Landing Pages + Social Media Creatives + Marketing Banners + Flyers + Promotional Materials + Professional Digital Graphics

A strong portfolio will be an important part of the selection process.

Education & Experience

Minimum Experience: 1+ year of professional graphic-design experience.

Qualification: Bachelor's degree/diploma in Graphic Design, Visual Communication, Multimedia, Fine Arts or a related field is preferred but not mandatory if the candidate has strong practical skills and portfolio.

Key Performance Expectations

The selected candidate will be expected to:

• Deliver high-quality designs within deadlines.
• Maintain consistent design quality across projects.
• Minimize unnecessary revisions through proper understanding of requirements.
• Produce designs suitable for professional client-facing use.
• Demonstrate creativity rather than relying heavily on templates.
• Handle multiple projects efficiently.
• Continuously improve design quality and skills.

Portfolio Requirement

Portfolio is mandatory.

Candidates should provide examples of their actual work, preferably including:

1. Website/UI designs
2. Landing pages
3. Social media creatives
4. Flyers
5. Banners
6. Advertisements
7. Branding work
8. Other marketing/design projects