Graphic Designer - VM (Studio)

Summary

Conceptualizing, executing, reviewing, and auditing innovative creative concepts and layouts using seasonal shoots, ensuring brand consistency and quality standards. Responsible for driving creative and retail communication deliverables, along with high-impact organizational initiatives to enhance brand visibility, customer engagement, and overall brand experience for 550+ stores.

Key Responsibilities

Visual Merchandising

• Understand customer profile and brand identity of MAX and create / manage design options of VM.
• Concepts for season, promotions, product launch and Reg. festivals for windows (mock and roll out + Audit), signage, in-store collateral.
• Create outdoor ideation for brand identity as per requirement (Totem poles, Banners, Hoardings etc.).
• Collaborate with the Regional VM team for Visual touchpoint and in-store collateral adaptation to make the stores look visually inspiring and collaborate with VM Ops to ensure snag free delivery of seasonal concepts across all stores.
• Ensure timely release of all seasonal and regional VM inputs for execution excellence at stores.
• Maintain records of all past and future events in archives in ONE Drive.
• Ensure brand identity is maintained and utilized appropriately in line with Brand Comm.
• Update and communicate all VM activities through official tools like SharePoint etc.
• Take direction and update annual VM calendar and regional promotions plan in line with the Season Launch and Promotion calendar for Retail.
• Design and deliver creative mailers all requested special assignments.
• Review, collect feedback from the regional teams and prepare corrective plan on the VM ideas implemented for Future events.
• Track category performance to work on ideas to increase category contribution through categorys & future opportunities.
• Work with vendors and develop a ready library of ideas for quick usage for typical 52 weeks of Retail for all National, Regional GTMs, Brand Properties and Micro occasions.
• Educate and Track vendor performance and ensure deliveries from all vendors are as per agreed timeliness and quality standards.
• Understand & work within the allocated budget for each project.

Creative Development & Adaptation

• Conduct market surveys to be aware of latest retail trends and draw inspirations.
• Document seasonal domestic mapping for media material window & visuals VM and events of competition.
• Be aware of the international forecast for VM and share the same in appropriate forums.
• Content Designing to develop new concepts to keep brand interesting.
• Identify new display ideas and look & feel for the seasonal windows, categories and promotions in line with Brand Comm and strive for Simplification of the Space as well as Process.
• Enhance customer experience through aspirational and appropriate choice of displays, trends, edutainment for value seeking fashion consumer.
• Plan theme and in-store collaterals in line with the seasonal GTM and category specifications.
• Suggest new updates for product display props with category VM team.
• Design props and story descriptors in line with the Seasonal as well as product themes.
• Work with all teams at VM to create Training Content for Manuals and Seasonal Dockets.
• Conduct and Deliver training to regional VM teams on requested aspects.

Software

Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Adobe Premiere Pro, Adobe Acrobat Pro, Figma, Adobe Firefly, Midjourney, Canva Pro, SketchUp, Autodesk 3ds Max, Blender, Microsoft PowerPoint.

Qualification

5 6 years of experience in retail Graphic design, visual communication, fashion, branding or advertising.

Fashion communication, AD Design.

Career Progression

Graphic Designer Senior Graphic Designer Assistant Creative VM

KPIs

• Creative quality & innovation
• OTIF campaign delivery
• Brand consistency
• Product accuracy
• Budget adherence
• Ease of assembly & modularity
• Stakeholder satisfaction

Behavioural Expectation

Ownership, collaboration, agility, customer-first thinking, problem solving and continuous learning team building.