Graphic Designer UI UX & Marketing

About the Role

We are looking for a creative and detail-oriented Graphic Designer UI/UX & Marketing who can create visually engaging designs for our digital platforms, marketing campaigns, social media, website, and other business requirements.

The ideal candidate should have a strong understanding of graphic design, UI/UX principles, branding, digital marketing creatives, and user-friendly design.

Key Responsibilities

Graphic Design

• Create creative designs for social media, advertisements, campaigns, presentations, brochures, banners, and other marketing materials.
• Develop engaging visual content aligned with the company's brand identity.
• Design creatives for Instagram, Facebook, LinkedIn, Google Ads, WhatsApp and other digital platforms.
• Work closely with the Marketing team to understand campaign requirements and deliver creatives within timelines.
• Maintain consistency in fonts, colors, layouts, imagery and overall brand guidelines.

UI/UX Design

• Design user-friendly interfaces for websites, landing pages and digital products.
• Create wireframes, mockups and prototypes based on business and user requirements.
• Improve website/app layouts, navigation and overall user experience.
• Collaborate with the Product/Tech team to convert design concepts into functional digital experiences.
• Conduct basic competitor and design research to identify UI/UX improvement opportunities.

Marketing & Branding

• Create campaign concepts and visual assets for marketing initiatives.
• Support promotional campaigns, seasonal campaigns, offers and brand communication.
• Develop creative concepts that improve customer engagement and brand visibility.
• Work with the Marketing team on content calendars and campaign requirements.

Required Skills

• Strong knowledge of Adobe Photoshop, Illustrator and Figma.
• Knowledge of Canva and other creative tools is an advantage.
• Good understanding of UI/UX design principles.
• Knowledge of typography, color theory, composition and visual hierarchy.
• Understanding of responsive web design and mobile-first design.
• Ability to create social media and performance marketing creatives.
• Strong creative thinking and attention to detail.
• Good communication and time-management skills.

Preferred candidate profile