Graphic Designer, Founding Team

About The Koki Club The Koki Club is an affordable luxury e-commerce brand rooted in Sindhi artisanal heritage. At the onset, we make ceramics, home textiles, iron and brass decor, and womenswear — all reflecting the indigenous craft traditions of the erstwhile Sindh province. We are pre-launch, bootstrapped, and building something that has never existed: a lifestyle brand that carries a near-lost culture into contemporary Indian homes. This is a founding team role. You will not inherit a design system to maintain — you will help shape the one that defines us.

The Role As Graphic Designer, you translate The Koki Club's story into everything a customer sees and holds. Two things sit at the centre of your work: the

social and digital graphics that carry our voice online, and the

packaging and print that turn an unboxing into a moment. You take our motifs, our palette, and our type and put them to work - on a Reel cover, a dining-mat sleeve, an insert card, a festive campaign.

Core Responsibilities Social & Digital Graphics

• Design Instagram carousels, Reel covers, Stories, and static posts that hold the brand voice and don't feel templated or generic
• Build a bank of reusable, on-brand templates so a steady posting cadence stays fast without losing polish
• Adapt visuals cleanly across formats and channels
• Design launch and drop campaigns so each moment builds on the last

Packaging & Print

• Design packaging artwork across categories - ceramics, home textiles, womenswear, home decor
• Create the printed collateral that lives inside the box: insert cards, thank-you notes, care guides, story cards that tell the story behind the product
• Prepare clean, production-ready artwork - correct bleed, dielines, colour profiles - and see files through to the vendor without errors

Brand Consistency

• Hold the visual identity across every surface - motifs, palette, fonts
• Use each motif with respect for what it means
• Organise and maintain source files, assets, and export templates so nothing is ever rebuilt from scratch

Collaboration & Turnaround

• Work closely with the founder, content, and social functions
• Balance speed with craft: know when a piece needs another pass and when it's good to ship

Who You Are

• 2–3 years designing for a consumer, lifestyle, or D2C brand - with a portfolio you're proud of, ideally spanning both digital and print
• Interested to work on digital & social graphics that touch people across Fluent in Adobe Illustrator, Photoshop; comfortable preparing print-ready files (bleed, dielines, CMYK). Figma and Canva a plus
• A real eye for type, layout, and detail - you notice the half-pixel that's off
• Fluent in English and Hindi, and able to set Devanagari text correctly and beautifully
• A feel for heritage and craft — you can make something feel rooted and premium at once, without turning it into a museum piece
• Organised with files and versions; someone can open your handover and understand it
• Comfortable in a bootstrapped environment where you wear multiple hats and timelines are tight

Why This Role Matters The Koki Club is not a product company with a design department. It is a cultural project that happens to sell beautiful objects - and design is how the culture becomes visible. The right layout, the right packaging, the right insert card in someone's hands is how a near-lost heritage stops feeling like history and starts feeling like something you'd keep on your shelf. You are not decorating our products. You are giving Sindh a contemporary face. You are not filling a role. You are building a function from zero. If this sounds rewarding, we welcome you to the Koki Club.

Steps to Apply Email your CV and Portfolio to contact@koki.club with a short blurb on why this job seems like a perfect fit for you, and we'll get back to you within 7 days whether it sounds like a good idea.